Lane Bryant Celebrates Women in New International Women’s Day Video

COLUMBUS, Ohio–(BUSINESS WIRE)–For over 110 years, Lane
Bryant
, the most recognized specialty size apparel brand, has worked
toward a world without labels, most recently through revolutionary body
inclusive campaigns. Now, Lane Bryant is empowering women to celebrate
the inspiring labels she gives herself with a new video released on
International Women’s Day.

Lane Bryant’s International Women’s Day video also highlights the
innovative ad campaigns designed to empower ALL women. From the
#ImNoAngel and #PlusIsEqual campaigns, to the brand’s most recent
#ThisBody initiative, Inspired by #ThisBody, Lane Bryant’s purpose is to
shine a light on the power and influence of all women. The video can be
viewed on the brand’s website and Facebook
page
.

“Through our campaigns and everyday work, we want to inspire her to
celebrate herself, as she is. She is a trailblazer. She is a bombshell.
Most importantly, she is strong, inspiring, and capable of anything she
sets her mind to,” said Lane Bryant Vice President of Creative Marketing
Mindy Torrey.

Join the conversation, and share how #ThisBody inspires you on
International Women’s Day at www.lanebryant.com.

To view Lane Bryant’s International Women’s Day Video, click here

Visit Lane Bryant at:
Facebook: www.facebook.com/LaneBryant
Instagram
& Twitter: @lanebryant

About Lane Bryant®: Lane Bryant® is the nation’s
leading women’s specialty size apparel brand, providing stylish and
high-quality fashion in sizes 14-28. The Lane Bryant collection includes
a wide selection of career to fashion conscious apparel as well as
accessories, footwear, hosiery and Cacique® intimate
apparel. Lane Bryant® fashions are available nationwide at
its 769 Lane Bryant stores, and online. Lane Bryant is a wholly-owned
subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com
and cacique.com
for store locations and the latest fashion trend information.

Contacts

Press
Paul Wilmot Communications
Gina Folin,
212.206.7447
Gfolin@paulwilmot.com
or
Jarred
Denzel Keller, 212.206.7447
JKeller@paulwilmot.com
or
Lane
Bryant
Heather McGarry
Heather.McGarry@lanebryant.com
or
Lindsey
Srp
Lindsey.Srp@lanebryant.com