Laurie Hernandez, U.S. Olympic Gymnastics Champion, Joins the P&G Family as Crest® and Orgullosa Ambassador

P&G, Worldwide Olympic Partner, Also Welcomes Her Mom, Wanda
to the ‘Thank You Mom’ Family

NEW YORK–(BUSINESS WIRE)–Today, Procter & Gamble (NYSE:PG), Worldwide Olympic Partner, unveils
the newest athlete and mom partnership during the Rio 2016 Olympic
Games. Laurie Hernandez, U.S. Olympic gymnastics gold and silver
medalist, is named the Crest® and Orgullosa ambassador. Laurie’s
mom, Wanda Hernandez, also joins the ‘Thank You Mom’ family to share her
journey and highlight the pivotal role moms’ play.

Laurie Hernandez and her mom will make their first official appearance
on August 19 at the P&G Family Home in Rio, a ‘home away from home,’
where Crest and Orgullosa will celebrate the announcement among
athletes, moms and families.

The 16-year-old gymnast of Puerto Rican descent is the first U.S. born
Latina to join the U.S. women’s gymnastics team since 1984 and is also
one of the youngest members of the 2016 U.S. Olympic Team. Hernandez
represents a new wave of Latinas who shine with orgullo (pride)
and confidence and are reshaping the face of America.

“My motto in life is to embrace every moment. This is such an exciting
time for me and I’m so proud, Orgullosa, to be a Crest athlete,”
Hernandez said. “When you’re given the opportunity of a lifetime to
perform on the world’s biggest stage, smiling with confidence for your
family and supporters is part of every routine. As I prep for the
competition, I always count on Crest products to keep my smile radiant
and flawless on and off the mat.”

The breakthrough Olympic Games star and her mom will be featured
alongside Crest in an upcoming campaign on the Orgullosa online platform
which was created to celebrate, empower and fuel Latinas’
accomplishments and dreams. The initiative, which carries the name of
the Spanish word for “proud,” will spotlight personal anecdotes of the
Hernandez family and the pride in their culture, traditions and family.

“Olympian Laurie Hernandez has inspired people around the world through
her talent, personality and amazing smile. We welcome Laurie to the P&G
family and we’re so proud to support her as a role model for the
strength and power of Latinas and their families,” said Marc Pritchard,
P&G Chief Brand Officer.

Join the online conversation. Like Crest on Facebook or follow @Crest on
Twitter to receive updates and learn more about oral health. Also visit
to become part of the Latina-inspired community and like Orgullosa on

About Crest

A trusted leader in oral health, Crest was the first oral care brand to
secure the ADA Seal of Acceptance for a clinically proven fluoride
toothpaste. Since first introducing fluoride toothpaste 54 years ago, it
is estimated that Crest has helped prevent more than half a billion
cavities in the United States. Headquartered in Cincinnati, OH, Crest is
owned and distributed by The Procter & Gamble Company.

About Orgullosa

Orgullosa is a P&G-owned program that celebrates Latinas and empowers
them to feel confident about their personal appearance, style and homes
by offering solutions that satisfy their beauty and household needs
through a variety of trusted brands, including Olay®, Secret®, Venus®,
Pantene®, Crest®, Always®, Tide®, Downy®, Bounty®, Charmin®, Febreze®,
Gain®, Pampers®, and Dawn®.

About P&G’s Olympic Games Program

P&G brands are committed to giving moms the best, each and every day.
Not just moms of Olympians, but all moms, all around the world. As a
Worldwide Olympic Partner, when P&G brands like Tide, Gillette, Bounty
and Pampers partner with athletes on their Olympic Games journey, P&G
also recognizes the mom who supported them every step of the way. For
the Rio 2016 Olympic Games, 18 P&G brands in more than 35 countries will
activate the Company’s Olympic Games campaign through TV and digital
content, in-store displays, public relations and social media.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit
for the latest news and information about P&G and its brands.


Citizen Relations
Kimberly Stohl, 212-613-4907
Olympics Communications
Cheri McMaster, 513-983-8466