LittleThings and AOL Partner to Co-Produce Original 8-Part DIY Video Series

the leading lifestyle destination for inspiring, uplifting, and engaging
stories, and AOL
are excited to announce the premiere of “LittleThings,” an original,
eight-part Do-It-Yourself (DIY) video series. Each episode of the
premium series will feature diverse DIY tips and tricks related to food,
crafts, life hacks, and more. The web-exclusive video series — is
featured on both AOL’s and LittleThings’ desktop, mobile, tablet, and
social properties — began on October 6.

“Our LittleThings creative team was thrilled to partner and co-produce
this series,” said Maia McCann, Director of Content at LittleThings. “We
were able to seamlessly combine LittleThings’ scrappy, high-speed
production techniques with AOL’s state-of-the-art studio to produce
original DIY content that will engage and enthuse our audience not just
seasonally, but year-round.”

“Our audience is excited about this type of content and LittleThings has
been a great partner,” said Tim Matusch, Head of Strategy and Operations
at “As a video-driven destination, is committed to
providing viewers with the most relevant and interesting content on the
Internet, and this new series helps further that mission.”

Throughout the month of October, new videos will be released twice a
week with topics ranging from kitchen hacks and recipes to seasonal
decorations and kid-friendly treats for the upcoming holidays.

“The synergy between LittleThings and AOL in terms of readership,
distribution, and social engagement is tremendous,” says LittleThings
COO Gretchen Tibbits. “We’re extremely excited to create original,
easy-to-execute, and family-friendly video content to achieve both
parties’ business goals of connecting and engaging with new and existing

To view the first video of the series, please visit LittleThings
or AOL.


Headquartered in New York City, LittleThings is the leading lifestyle
destination for inspiring, uplifting, and engaging stories. Launched in
September 2014, LittleThings has experienced explosive growth, becoming
the 3rd largest Facebook publisher, 4th largest mobile site, 7th ranked
Lifestyles site, and 74th largest website in the U.S., with a 17% reach
of the total digital population. The growing team of 50+ writers,
producers, designers, and management staff keenly focus on creating
positive, feel-good stories that appeal to an increasing monthly
readership of 44+ million uniques and 7.1 million social fans.

Mark LoCastro, 646-779-8094
President of Public Relations