Local Teenage Basketballer Showcases Ball Handling on ProForm Treadmill in National Campaign Celebrating March Madness

LOGAN, Utah–(BUSINESS WIRE)–Utah teenage basketballer Luke Facer shows off his ball handling skills
in a new national campaign celebrating March Madness from Utah-based
fitness leader ProForm.

Facer spins, dribbles and passes basketballs between his legs while
jogging forward, backward and turning 360s on a ProForm Pro 2000
treadmill, the brand’s most popular treadmill.

“Right now is the perfect time to restart your fitness dreams and a
regular treadmill routine,” said Scott Carr, ProForm brand manager. “We
thought treadmills with basketball drills would be the perfect
combination for March Madness.”

The video — titled “Where
Do Your Dreams Begin?” — captures the emotional intensity of
working hard on the basics to reach your dreams, whatever they are.

Luke Facer is 15 years old and a sophomore at Ridgeline High School in
Providence, Utah, where he played point guard for the sophomore team. He
loves basketball, has been playing since the 3rd grade, including
several travel teams, and dreams of playing college basketball.

Brian Green, former Utah State University star player, saw Luke working
out in the gym and thought his “handles” were impressive. He was then
recommended to ProForm as a player that would have the skills to
showcase basketball drills on a moving treadmill.

ProForm is a leading brand of fitness and running powerhouse ICON Health
& Fitness, where both Green and Kurt Facer, father of Luke, work in the
sales department. ICON is based in Logan, Utah, north of Salt Lake City
and owns leading brands such as ProForm, NordicTrack, FreeMotion, iFit
technology and Altra footwear. Follow @ProForm on Facebook and Instagram
and @ProFormFitness on Twitter.

The video was produced by ICON’s in-house television and video
production studio.
Watch
the video here
Download
the video here

Contacts

ICON Health & Fitness
Colleen Logan
435.757.4601
clogan@iconfitness.com