London Startup Curve to Close the Gap between Traditional and Mobile Payments

Built on the MasterCard® Network, Curve Simplifies Payments and Helps
Everyone Become Savvier With Their Money

LONDON–(BUSINESS WIRE)–Today, Curve launches to simplify payments and reshape people’s
experience of managing their money. The London-based startup allows
people to combine an unlimited number of bank cards into one physical
payment card, accepted everywhere MasterCard cards work. It is supported
by a mobile app that gives people a clearer picture of their payments.
This includes services such as the ability to see all transactions in
one place – in real-time, access to super low foreign currency rates
with no fees, and using Amex at places it isn’t accepted. Curve offers
the advantages of products such as Apple Pay, but in the widely accepted
form of a card and without the £30 transaction limit.

Curve is built on the MasterCard Network and works the same way as every
other card, supporting the latest Chip and Pin, magstripe and
Contactless technology. Curve is a Prepaid MasterCard, so has bank-level
protection and all the security features of traditional cards.

‘With Curve you have one card and see every single transaction in one
screen. We’re not another new bank or extra service to deal with, we
transform your existing fragmented financial world into somewhere
crystal clear, designed for the user,” says Shachar Bialick, CEO and
co-founder of Curve. “Mobile payments have the potential to bring
similar benefits, but cards work everywhere and people are used to them.
So we’ve created the best of both worlds – all the benefits of mobile
payments via a ground-breaking card.”

“The concept of payments as we know it is on the brink of being shaken
up in a meaningful way,” says Taavet Hinrikus, CEO and co-founder of
Transferwise and investor in Curve. “Today, Curve makes the first step
at being the company to finally make this significant change in
impacting how people pay for goods and services.”

“At MasterCard we are at the forefront of supporting pioneering payment
solutions that improve people’s day to day lives,” says Eimear Creaven,
Group Head of Growth Markets. “Using our network, Curve is bringing to
market genuine innovation in payments and helping customers to manage
their financial lives better.”

HOW IT WORKS

The Curve card can be ordered through the website (www.imaginecurve.com)
or via the Curve app. The setup process is simple: users download the
app and scan an unlimited number of existing debit and credit cards
through the Curve app, which syncs them with the Curve card.

The Curve card looks and works just like one of your standard bank cards
with Chip and Pin, magstripe and Contactless technologies, and doesn’t
require a battery. You set a default card in the app and can change it
to another card before payment in the app with one swipe.

The Curve app displays every transaction made, with a running total
across each month. Manage and understand your spending on the go, by
labeling transactions with a swipe of your finger.

The Curve team offers 24-hour customer support, and protection against
lost or stolen cards.

The Curve card has an initial one-time cost of £35 which includes
shipping and payable only when the card is sent out. The card and app
are free to use.

SECURITY

Curve protects financial information with industry-leading security and
fraud prevention systems. With Curve your original card details and data
are never revealed to the merchant. Instead, when making a purchase with
Curve, online or in-store, a unique token is used to process your
payment, keeping identity and actual card numbers safe. These added
layers of security protect against fraud and remove the worry that often
comes when a bank card is lost as the original cards are safely at home.

Initially available on iOS, Curve soft launches today in the UK to a
limited number of users in the business community – including
businesses, entrepreneurs and freelancers. It will roll out to consumers
in the coming months. People can sign up and order by downloading the
app, or at www.imaginecurve.com.

EDITOR NOTE

Visit www.imaginecurve.com/press
to find:

  • Press release
  • Logos
  • Screenshots and images
  • Video
  • Founder photos and bios

ABOUT CURVE:

Curve combines a person’s credit and debit cards into one single payment
card which is accepted everywhere MasterCard® works, with Chip and Pin,
magstripe and Contactless technology. By uniting existing cards in a
single place, users can access foreign currency rates of the MasterCard
wholesale rate plus 1% with no transaction fees, see and label
transactions from all accounts in one screen in real-time and pay with
American Express in places it isn’t accepted – all whilst continuing to
collect their existing reward points. Curve puts users back at the
centre of their financial world, without changing their behaviour or
bank.

Built on the MasterCard network, Curve’s design and technology offers
bank level fraud protection.

Curve is free to use, with an initial one off cost of £35, and will be
available first on iOS across the UK and the European Economic Area.

In December 2015, Curve announced a $2 million seed round from investors
such as Taavet Hinrikus of TransferWise, Ricky Knox of Tandem challenger
bank and VC investment from Speedinvest, Seedcamp, Kima Ventures and the
Mayor of London. An advisory board includes Tomer Michaeli, co-founder
of Fundbox; Adrian Kamellard, previously the CEO of the Payment Council
UK; Robert Courtneidge, Head of Global Payments at Locke Lord; David
Parker, CEO of Polymath Consulting; and Gadi Evron, previously head of
cybersecurity at Kaspersky Labs. Curve was founded in 2015 by Shachar
Bialick, an Israeli serial entrepreneur who has already led four
successful startups, Tom Foster-Carter, previously COO of children’s
banking FinTech, Osper, and Anna Mostyn Williams, previously in
marketing for Microsoft’s Xbox. Angus Lovitt, previously VP of marketing
at King.com recently joined Curve to lead performance marketing.

Find out more at www.imaginecurve.com.

MasterCard is a registered trademark of MasterCard International
Incorporated. The card is issued by Wirecard Card Solutions Ltd (WDCS)
pursuant to license by MasterCard International Inc. WDCS is authorised
by the Financial Conduct Authority to conduct electronic money service
activities under the Electronic Money Regulations 2011 (Ref: 900051)

Contacts

for Curve
Sara Stephens, +44 (0) 203 551 7766
sara@allisonpr.com