Mace Security International Selects Falls Communications as Its Communications Agency of Record

Initial Efforts to Focus on Supporting Industry-Leading Consumer
Brand and Related Products

Falls Also to Provide Senior Investor Relations and Governance Counsel

CLEVELAND–(BUSINESS WIRE)–Mace Security International, Inc. (OTCMKTS:MACE) today announced that it
has selected Falls Communications, one of the fastest growing
full-service communications and investor relations firms in the Midwest,
as its communications agency of record. In this role, Falls will focus
initially on designing and developing an integrated marketing strategy
that builds upon the company’s industry-leading consumer brand, as well
as provide senior-level investor relations counsel.

“As we continue to move forward with our long-range growth strategy, it
is critical that we have a strategic communications partner on board
that understands how to cultivate a distinctive, authentic brand across
a rapidly growing product line,” said John J. McCann, president and
chief executive officer of Mace. “The firm’s track record in building
and protecting iconic brands speaks for itself. The fact that they also
understand how to engage investors and translate marketing efforts into
value drivers makes them an ideal partner for us.”

“Without question, Mace is the preeminent name in non-lethal personal
safety,” said Rob Falls, president and chief executive officer of Falls
Communications. “We are truly honored to have the opportunity to partner
with John and his team as they lead the company into a new era of
profitable growth and product innovation.”

About Mace Security International, Inc.:

Mace Security International, Inc. is a globally recognized leader in
personal safety and security. Based in Cleveland, the company has spent
more than 40 years designing and manufacturing consumer and tactical
products for personal defense, security and surveillance under its
world-renowned Mace® Brand – the original trusted brand of pepper spray
products. The company also offers aerosol defense sprays and tactical
products for law enforcement and security professionals worldwide
through its Mace® Take Down® brand.

Mace Security International distributes and supports Mace® Brand
products and services through mass-market retailers, wholesale
distributors, independent dealers, e-commerce marketers and installation
service providers. Mace® Brand products are manufactured in the U.S. For
more information, please visit www.mace.com.

About Falls Communications:

Falls Communications is one of the largest and fastest-growing
full-service communications and investor relations firms in the Midwest.
We work as true partners with our clients, taking a strategic approach
in providing creative, highly effective solutions in a variety of
industries with a local, regional, national and international focus. Our
core competencies include media relations, marketing communications,
corporate communications, investor relations, crisis communications,
digital marketing and brand strategy. For more information, please visit www.fallscommunications.com.

Contacts

Mace Security International, Inc.
Jessica Adanich, 440-424-5395
jadanich@mace.com
-or-
Falls
Communications
Laura Pegg, 216-472-2385
lpegg@fallscommunications.com