Macy’s Hearts Peanuts®

This holiday season, Macy’s celebrates PEANUTS as the retailer partners
with the iconic entertainment brand in celebration of its 65th
anniversary and the 50th anniversary of the holiday classic,
“A Charlie Brown Christmas”

NEW YORK–(BUSINESS WIRE)–This November, the PEANUTS® gang takes center stage at Macy’s
(NYSE:M) for the holiday season in celebration of their 65th
anniversary and the golden anniversary of the classic holiday animated
special, “A Charlie Brown Christmas.” A collaboration that is sure to
delight generations of fans who have grown up with PEANUTS beloved
characters and stories, this holiday season at Macy’s, the world-famous
characters will be showcased with a collectible plush and exclusive
themed merchandise as inspiration for Macy’s famed holiday windows and
via a new float in the 89th Annual Macy’s Thanksgiving Day
Parade®.


“Together Macy’s and PEANUTS have a long history of entertaining
generations of fans, dating back to the first-ever Snoopy balloon in the
1968 Macy’s Thanksgiving Day Parade,” said Amy Kule, group vice
president, Macy’s Parade & Entertainment Group. “This year, we are
celebrating the milestone anniversaries of this American treasure by
putting Peanuts and its beloved characters front and center during the
holidays at Macy’s, with featured roles in a host of our most beloved
holiday traditions – from our collectible plush and animated holiday
windows to our iconic Thanksgiving Day Parade.”

“Peanuts and Macy’s are two brands that are essential to celebrating the
holidays – it just isn’t the holiday season until you see Snoopy soar
down the streets of Manhattan in the Macy’s Thanksgiving Day Parade and
watch Charlie Brown decorate his pathetic tree in ‘A Charlie Brown
Christmas,’” said Leigh Anne Brodsky, managing director of Peanuts
Worldwide. “This year, as we celebrate the 50th anniversary
of ‘A Charlie Brown Christmas,’ that connection will be even stronger as
Snoopy and his sister, Belle, star as the collectible plush package and
the Peanuts gang is featured in Macy’s windows around the country.”

Kicking off the holiday celebration will be PEANUTS iconic beagle
Snoopy, who will serve as the 2015 Macy’s Holiday Ambassador. Starting
Nov. 2, an exclusive Snoopy collectible plush featuring his sister Belle
will be available at more than 600 full-line Macy’s stores and on
macys.com. The huggable plush features Snoopy dressed in a warm holiday
hat and vest along with a bonus backpack clip of his sister Belle. For
two decades, Macy’s collectible plush program has featured some of the
most recognizable characters in history. Selected to highlight the
family fun and excitement that awaits shoppers at Macy’s stores during
the holiday season, Snoopy makes his fifth appearance as the Official
Holiday Ambassador. The Snoopy plush will be in stores through the end
of the holidays and will be available for $15.95. As part of his duties
as Holiday Ambassador, Snoopy will be featured in a host of holiday
collateral at Macy’s, including posters and custom-designed shopping
bags distributed nationwide throughout the holiday season. In addition,
Snoopy cold-air inflatable balloons will adorn marquee entrances at
Macy’s flagships in New York City and San Francisco, and he will be a
featured character at a series of in-store special children’s events
from coast-to-coast.

To help shoppers get into the PEANUTS holiday mood, special merchandise
displays at eight locations across the country will sprout for the
season featuring an exclusive assortment of PEANUTS product. From a
miniature version of the famed Charlie Brown Christmas Tree to books,
lunch boxes, totes and tees, a perfect PEANUTS-themed gift awaits the
fan in your family at Macy’s. PEANUTS holiday pop-up displays will open
in early November at Macy’s Herald Square (New York City), Macy’s Center
City (Philadelphia), Macy’s State Street (Chicago), Macy’s Union Square
(San Francisco), Macy’s Dadeland (Miami), Macy’s Del Amo (Torrance, CA),
Macy’s Mission Viejo (Orange County, CA), and Macy’s Brea (Orange
County, CA).

The fun continues as PEANUTS takes over as the theme of Macy’s famed,
animated holiday window displays. Celebrating “A Charlie Brown
Christmas,” the Broadway windows at Macy’s flagship store at Herald
Square in New York City will debut incredible animated scenes from the
iconic television special marking its 50th anniversary this
year. Additionally, “A Charlie Brown Christmas” is the theme that will
decorate the holiday windows at Macy’s downtown stores in Boston,
Chicago, Philadelphia, Salt Lake City, San Francisco and Washington, D.C.

Rounding out the spectacle will be a new Snoopy’s Doghouse float
debuting this year in the 89th Annual Macy’s Thanksgiving Day
Parade. Featuring many familiar sights from the animated classic, “A
Charlie Brown Christmas,” the float highlights signature elements of the
special, including Snoopy’s dog dish brimming with delicious bones, an
oversized version of Charlie Brown’s Christmas Tree and of course,
Snoopy’s ornately decorated doghouse. Along for the ride on the new
float will be Charlie Brown, Lucy and Linus, who will keep an eye out on
Snoopy as he takes flight once again with his pal Woodstock as a giant
character helium balloon for his own record-breaking 39th
appearance in the holiday procession.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and
affordable luxury to customers at approximately 775 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social platforms, Macy’s offers distinctive
assortments including the most desired family of exclusive and fashion
brands for him, her and home. Macy’s is known for such epic events as
Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®,
as well as spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy’s flagship stores — including Herald Square
in New York City, Union Square in San Francisco, State Street in
Chicago, and Dadeland in Miami and South Coast Plaza in southern
California — are known internationally and are leading destinations for
visitors. Building on a more than 150-year tradition, and with the
collective support of customers and employees, Macy’s helps strengthen
communities by supporting local and national charities giving more than
$69 million each year to help make a difference in the lives of our
customers.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.

About PEANUTS Worldwide:

The PEANUTS characters and related intellectual property are owned by
Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group,
Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand
Group, Inc. owns, licenses and markets a growing portfolio of consumer
brands including: CANDIE’S (R), BONGO (R), BADGLEY MISCHKA (R), JOE
BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN
PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R),
FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), ED
HARDY (R), SHARPER IMAGE (R), UMBRO (R), LEE COOPER (R), ECKO (R), and
MARC ECKO (R). In addition, Iconix owns interests in the ARTFUL DODGER
(R), MATERIAL GIRL (R), PEANUTS (R), TRUTH OR DARE (R), BILLIONAIRE BOYS
CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), and BUFFALO (R) brands.
The Company licenses its brands to a network of leading retailers and
manufacturers that touch every major segment of retail distribution from
the luxury market to the mass market in both the U.S. and worldwide.
Through its in-house business development, merchandising, advertising
and public relations departments Iconix manages its brands to drive
greater consumer awareness and equity.

Contacts

Macy’s Media Relations
Orlando Veras, 646-429-7450
orlando.veras@macys.com
or
Peanuts
Worldwide
Melissa Menta, 212-293-8506
mmenta@peanuts.com