MasterCard, Samsung Make Everyday Shopping Easier in Tomorrow’s Smart Home with Launch of Groceries by MasterCard App

New integrated app enables consumers to shop from FreshDirect and
ShopRite via their connected Samsung refrigerators

LAS VEGAS–(BUSINESS WIRE)–At the Consumer
Electronics Show
, MasterCard today introduced Groceries
by MasterCard
, a new app which enables consumers to order groceries
directly from Samsung’s new Family Hub refrigerator. The first shopping
app integrated into a refrigerator, Groceries by MasterCard connects
consumers to leading grocers in the most convenient and efficient
setting – their kitchen. Groceries redefines the family grocery shopping
experience by allowing households to share, build, manage and modify
their grocery lists and shopping carts throughout the week.


Groceries was developed in partnership between MasterCard Labs and
Samsung and will come preloaded in Samsung’s Family Hub refrigerator. At
launch, consumers will be able to shop and select their needed items and
favorite brands from leading online grocer and key integration partner FreshDirect,
and ShopRite,
the largest supermarket cooperative in the country with more than 250
stores in the Northeast. Items are added to a cart and the final
shopping list is approved with a 4-digit pin, providing control over
household purchases. Items are then paid for in a simple, single
checkout experience that accepts any U.S.-issued credit and debit cards.
Orders are delivered directly by the merchants and are not dependent on
a third-party or concierge service, making shopping more efficient.

The Groceries shopping cart will also learn a family’s shopping habits,
making personalized suggestions on items and brands. New features will
continue to roll out, including recipe and video integration. As the
rollout continues in 2016, additional grocers will be added to the
Groceries app through MasterCard’s partnership with MyWebGrocer,
which provides e-commerce and digital marketing solutions for more than
130 grocers across the globe.

“In a world where every device – from the phone to the refrigerator – is
connected to the Internet, the ways in which consumers interact and
transact with their favorite brands are changing,” said Betty DeVita,
Chief Commercial Officer, MasterCard Labs. “We’re developing compelling,
safe and seamless commerce experiences for consumers across channels and
devices as we continue to eliminate the boundaries between how we shop
and how we pay.”

MasterCard has also developed a companion mobile app for Groceries,
which allows multiple members of a family to add to a single cart from a
device of their choice. At home, consumers can also use the mobile app
to scan barcodes on products for easy additions to the online shopping
cart.

“Just as Family Hub changes the way we interact with our fridge, the new
Groceries app will change how consumers shop,” said John Herrington,
Senior Vice President, General Manager of Home Appliances, Samsung
Electronics America.

Groceries by MasterCard is creating a new channel of consumer engagement
for launch partners FreshDirect, MyWebGrocer and ShopRite.

  • “Since launch, FreshDirect has been on a mission to get consumers
    great, fresh food with less friction,” said Jodi Kahn, Chief Consumer
    Officer, FreshDirect. “This new technology speaks directly to that
    mission, giving consumers a new, seamless way to shop for groceries
    right from their own kitchen.”
  • “Commerce-enabled devices like the Family Hub refrigerator represent
    an unprecedented opportunity for our customers because it puts them
    right where the consumer path to purchase begins: in the kitchen,”
    said Eric Healy, President of MyWebGrocer. “We look forward to
    leveraging the open, API-centric capabilities of our Digital
    Experience Platform to advance our partnership with MasterCard and
    enable grocers and CPG brands to capitalize on the way in which the
    IoT revolution will transform the grocery shopping experience.”
  • “ShopRite has been a supermarket leader in digital commerce, making it
    easy for our customers to shop for their groceries online with our
    ShopRite from Home service,” said Wakefern President and COO Joe
    Sheridan. “By partnering now with Groceries by MasterCard, we can make
    life even more convenient for our customers with this latest
    innovation in on-demand grocery shopping. This new technology
    incorporated into the Samsung Family Hub refrigerator allows families
    immediate access to our ShopRite stores the moment they run out of
    food or need ingredients for a recipe or planned meal.”

The Samsung Family Hub refrigerator will be available in the U.S. in May
of this year.

About MasterCard

MasterCard, www.mastercard.com,
is a technology company in the global payments industry. We operate the
world’s fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in more
than 210 countries and territories. MasterCard’s products and solutions
make everyday commerce activities – such as shopping, traveling, running
a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews,
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Contacts

MasterCard
Chaiti Sen, 914-263-6542
chaiti_sen@mastercard.com