Mello Yello® Hits the Mark with the Return of Realtree® Camo Packaging
This fall the “unofficial beverage of the outdoors” encourages fans
to Unwind and refresh in “This is MY World™” campaign
ATLANTA–(BUSINESS WIRE)–Although camouflage is meant to disguise, it can’t hide the deliciously
smooth, citrus taste of Mello Yello. Its bold new “MY” look debuted
earlier this year, and just in time for the fall outdoor season, Mello
Yello is bringing back the camouflage designs of the iconic
Georgia-based Realtree.
Hitting shelves nationwide today, “MY” Realtree packages feature 12
natural colors in a 3D pattern helping it perfectly blend into a variety
of fall and winter habitats. “MY” Realtree packaging will be
incorporated into the “This is MY World” campaign, which invites all who
love the great outdoors to unwind and refresh with a Mello Yello.
“The rugged adventures of Mello Yello fans are limitless, and they’re
unapologetic about their passion and enthusiasm for the outdoors,” said
Bobby Oliver, director, sparkling citrus brands. “Our partnership with
Realtree proved to be a game-changer last year by even further
establishing Mello Yello as the perfect, must-have beverage companion
for fans as they gear-up for the outdoors.”
Between August 15 and December 31, in select markets, “This is MY World”
will boast radio media, out-of-home and in-store point-of-sale
advertisements featuring David Blanton, the host of Realtree Outdoors.
Realtree signature camouflage patterns will appear on Mello Yello
and Mello Yello Zero™ 20-ounce bottles, 12-ounce cans in 12-,
20-, 24- packs, 16-ounce cans and 2-liter bottles. The limited-edition
packaging will be available in retail outlets nationwide and Amazon
Prime Pantry through December. Visit MelloYello.com
to learn more.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands and more than 3,800 beverage choices. Led by Coca-Cola, one of
the world’s most valuable and recognizable brands, our company’s
portfolio features 20 billion-dollar brands, 18 of which are available
in reduced-, low- or no-calorie options. Our billion-dollar brands
include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater,
Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through
the world’s largest beverage distribution system, we are the No. 1
provider of both sparkling and still beverages. More than 1.9 billion
servings of our beverages are enjoyed by consumers in more than 200
countries each day. With an enduring commitment to building sustainable
communities, our company is focused on initiatives that reduce our
environmental footprint, create a safe, inclusive work environment for
our associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world’s top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Contacts
The Coca-Cola Company
Lauren Thompson, 404-676-3034
laurenthompson@coca-cola.com
