Mentor Capital Reports on Cannabis 3.0 in Las Vegas

What a Difference Two Years Makes Riding the Marijuana Tsunami

SAN DIEGO–(BUSINESS WIRE)–Mentor Capital, Inc. (OTCQB: MNTR) observes that the face of marijuana
is changing. In 2013 and in 2015 last week, Mentor went to the largest
marijuana trade show in the USA to meet with the CEOs of marijuana
companies. In 2013 the forum was the club house of a horse racing track
with around 750 attendees. Following a few notable pioneers, a handful
of people with experience in the marijuana business and a love for the
plant, were exchanging tie dye for casual to make a legitimate name for
themselves. $800,000 in annual revenue made one a for-profit market
leader. Mentor was one of two financial professionals in attendance.

Last week, just two years later, the transformed cannabis venue was Las
Vegas with more than a half dozen overlapping expos and events with more
than 200 exhibitors and 5,000 in attendance across the cannabis (the now
preferred term) filled week. Professionals in lighting, construction,
insurance, containers, engineering and agriculture doffed their ties to
offer sector knowledge to the cannabis space. Sales in the low millions
are common and $25 Million is the new large number in this still
fragmented market.

Scanning conference attendees, it is clear first and second tier
financial firms are still absent in the cannabis space. This gives
Mentor Capital a first actor advantage in that regard. According to the
company, twenty-seven cannabis firms expressed an interest this last
week in working with Mentor for owner liquidity, enhanced valuation,
funding and to move toward the public market. “There is no good reason
for cannabis owners to lose 10% to 25% of their firm to go public by
reverse merger, nor for owners and investors to hold a lucrative but
illiquid investment. Mentor proprietary transactions are designed to
assist founders in the disclosure, accounting and structure that is
attractive to frugal owners, institutions and regulators alike,”
summarizes Mentor Capital CEO, Chet Billingsley.

About Mentor Capital: The Company seeks to come alongside and
assist medical marijuana and cannabis companies and their founders in
meeting their financial objectives, to add protection for investors and
to help incubate private cannabis companies. Additional important
information for investors is presented at: www.MentorCapital.com.

This press release is neither an offer to sell, nor a solicitation of
offers to purchase, securities.

Forward Looking Statements: This press release contains
forward-looking statements within the meaning of the federal securities
laws, including statements concerning financial projections, financing
activities, corporate combinations, product development activities and
sales and licensing activities. Such forward-looking statements
are not guarantees of future results or performance, are sometimes
identified by words of condition such as “should,” “could,” “expects,”
“may,” “intends,” “seeks,” “looks,” “moves,” or “plans” and are subject
to a number of risks and uncertainties, known and unknown, that could
cause actual results to differ materially from those intended or
anticipated. Such risks include, without limitation:
nonperformance of investments, partner and portfolio difficulties,
potential delays in marketing and sales, problems securing the necessary
financing to continue operations, problems involving continued
illegality of cannabis products, potential of competitive
products, services, and technologies, difficulties experienced in
product development, in recruiting knowledgeable personnel and in
protecting intellectual property. Further information concerning
these and other risks is included in the Company’s 10-K and 10-Q filings
including the Company’s most recent Quarterly Report on Form 10-Q for
the quarter ended September 30, 2015 which, along with other very
important information about the Company, can be found filed with the SEC
and here:

http://mentorcapital.com/disclosures/

The Company undertakes no obligation to update or revise such
forward-looking statements to reflect new information, events or
circumstances occurring after the date of this press release.

Contacts

Mentor Capital, Inc.
Chet Billingsley, CEO
760-788-4700