MetroPlus Health Plan Announces New Member Engagement and Rewards Program

NEW YORK–(BUSINESS WIRE)–#healthy–MetroPlus Health Plan announced today the introduction of its member
engagement and rewards program. The MetroPlus Healthy Rewards Program is
designed to engage members in specific healthy activities that improve
their health, quality of life, and well-being.

The new program encourages MetroPlus members to earn reward points for
completing healthy activities. Members have already started receiving
informational material about the program and can call or log on to
MetroPlus’s website to learn more. Members can use the reward points
they earn to order healthy items from the MetroPlus Healthy Rewards
. As individuals complete their healthy activities, they will
be able to visit the Healthy Rewards Portal via smartphone, tablet, or
desktop to track their activities, redeem their reward points, and
access personalized wellness tools and resources. The program also
provides support to members over the phone.

Members can earn rewards when they take steps to manage their diabetes,
attend pre- and postpartum visits for a healthy pregnancy, take an
annual Health Risk Assessment, and more. Many of the healthy activities
rewarded through this program are tied specifically to chronic
conditions. For example, a person who has diabetes can receive a reward
for completing a HbA1c test to measure blood sugar level, or a person
who has asthma can earn points by simply refilling their long-term
asthma controller. Other rewards are tied to preventive health
activities, such as visiting a primary care provider within 60 days of
joining MetroPlus or participating in the Step-Up Walking Challenge.

The program is administered by Finity, a leading health technology
company. Finity’s Health Intelligence Platform uses ongoing, multimedia
engagement and gamification through reward points to encourage members
to participate in healthy activities. All rewards are tied to specific
activities that can be easily tracked and measured. The closed-loop
technology tracks member engagement by medium and activity, and evolves
based on behavior. This targeted engagement methodology is proven
effective to improve member health, increase compliance, and lower
health care costs.

The rewards that members can earn cover a wide spectrum of popular items
– ones that promote physical activity (e.g., baseball mitts,
basketballs, quilted sleeping bags, and activity trackers), others
focused on nutrition and health (blenders, digital thermometers,
polarized sunglasses), others for relaxation and fun (deluxe art sets),
and still others for new families (boppy pillows, baby strollers, and
car seats), plus much more. The higher the points earned, the more
valuable the reward redeemed will be.

“These rewards provide an easy and fun way to assist our members in
their efforts to stay healthy and allow those enrolled with MetroPlus to
reach their individualized health goals,” said Seth Diamond, Chief
Operating Officer of MetroPlus. “The program is also cost-effective. By
keeping members healthy today, we avoid more costly interventions later.”

“This is the most innovative engagement and rewards program in New York
City,” said Alexandra MacDonald, Executive Vice President of Population
Health Management at Finity. “Using the health intelligence we gather
for MetroPlus members, we can personalize engagement to maximize health
behavior change. This results in high program participation, significant
cost savings, and increased prevention and compliance.”

“One of our most important goals is to improve not only our member’s
health, well-being and satisfaction, but also the member experience with
the plan itself,” Diamond said. “We are confident our new Healthy
Rewards Program is a powerful way to help achieve that goal.”

About MetroPlus Health Plan

Since 1985, MetroPlus Health Plan has built a reputation for providing
access to affordable, quality health care to eligible New Yorkers. A
wholly-owned subsidiary of NYC Health + Hospitals, the nation’s largest
public health system, MetroPlus is the plan of choice for over half a
million New Yorkers. In addition to Medicaid Managed Care, MetroPlus
offers Child Health Plus; several Medicare Plans; a Special Needs Plan
(SNP) for people with HIV and their families; a Long-Term Managed Care
Plan; MetroPlus Gold, a plan exclusively for New York City employees;
FIDA and HARP plans, and more than five dozen NY State of Health
Marketplace products. The company’s robust network of primary care
doctors and specialists includes many independent community providers.
Culturally sensitive, and fluent in more than 40 languages, MetroPlus
staff is as diverse as the great city it serves. Visit us at and join the conversation at
and twitter @metroplushealth.

About Finity, Inc.

Finity is a leading provider of Health Intelligence Solutions. The
Finity platform includes integrated population health management
portals, multimedia member engagement and comprehensive reward program
management. Clients include State Medicaid agencies and private health
insurance companies. Finity provides the most proven-effective member
engagement and rewards program in the industry to millions of health
plan members across the country.

About NYC Health + Hospitals

NYC Health + Hospitals is the largest public health care system in the
nation. We are a network of 11 hospitals, trauma centers, neighborhood
health centers, nursing homes, and post-acute care centers. We are a
home care agency and a health plan, MetroPlus. Our health system
provides essential services to more than one million New Yorkers every
year in more than 70 locations across the city’s five boroughs. Our
diverse workforce of more than 42,000 employees is uniquely focused on
empowering New Yorkers, without exception, to live the healthiest life
possible. Visit us at and
stay connected on Facebook at or
Twitter at @NYCHealthSystem.


MetroPlus Health Plan
Kathryn Knox Soman, 212-908-8588