Microsoft Flagship Store and littleBits Bring Kids a Summer of Inventing

Free Summer Camp Experience at the Microsoft Flagship Store in New
York to Introduce Kids to Electronics, Robotics, and Inventing in a Fun
and Engaging Way

NEW YORK–(BUSINESS WIRE)–Kicking off on July 5th, the Microsoft Flagship Store in New
York will host a free series of unique summer camp experiences called
“Be an Inventor with littleBits,” as part of Microsoft Stores’
YouthSpark camps taking place throughout July and August in their New
York retail location. The free four-day maker camps at the Microsoft
Flagship Store located at 677 Fifth Ave. in New York will take place
throughout July and August and will allow kids to explore their
creativity through littleBits, a platform of easy to use electronic
building blocks. Through this innovative summer camp experience, kids
ages 8-11 will get an introduction to electronics and robotics in a fun,
interactive, and collaborative environment. Those interested in learning
more details and signing up can do so at

Campers will utilize the award-winning and critically-acclaimed
littleBits’ Gizmos
and Gadgets Kit
to bring their ideas to life and make amazing
inventions such as a remote-controlled car to do their bidding, or an
art spinner create beautiful geometric patterns. Through the littleBits
Invention Cycle, kids will learn how to create, play, remix, and share
inventions while building creative confidence, problem-solving and
collaboration skills. Through the littleBits “Invent for Good” Open
Challenge, campers will be asked to brainstorm and prototype an
invention that addresses a problem in someone’s life. Campers will then
showcase the best of their ideas to parents, caregivers, and peers in
the final day of camp.

Ayah Bdeir, CEO and Founder of littleBits, said, “Microsoft Stores have
been supportive in joining our mission to get kids inventing. Together
we are introducing the next generation to robotics, electronics, coding
and other technologies that help hone their problem solving skills and
encourage them to create. Our mission at littleBits is to not only
inspire kids to invent, but also to provide them with the confidence to
do it, which is why there is so much synergy in our series of free maker
camps at the Microsoft Flagship Store.”

Allison Knight, Community Development Specialist at the Microsoft
Flagship Store in New York said, “‘Be an Inventor with littleBits’ is a
great addition to our YouthSpark summer curriculum and we are excited to
host these workshops exclusively at the Microsoft Flagship Stores in New
York and Sydney. Microsoft Stores offer free programming, classes and
workshops year-round for students, and the collaboration with littleBits
is another great way for kids to be creative with technology and learn
valuable skills.”

“Be an Inventor with littleBits” is one of many YouthSpark Summer Camps
hosted by Microsoft Stores designed to teach kids the basics of coding,
how to create games and apps, and other STEM and computer science
skills. You can learn more about Microsoft’s YouthSpark initiative at

About littleBits

littleBits is the New York-based hardware startup that is on a mission
to Democratize Hardware by empowering everyone—of any gender, age
or technical background—to Create Inventions, large and small,
with its innovative platform of easy-to-use Electronic Building Blocks.
The company’s innovative building blocks snap together with magnets to
allow anyone to build, invent, and prototype with electronics
independent of age, gender and technical background. From
classrooms to homes, littleBits is driving excitement for
invention-based learning through design challenges and in-classroom
curriculum. The company is also dedicated to successfully bridging the
gender gap with its gender-neutral platform, inspiring young girls and
young boys to unleash their creativity and embrace STEAM (Science,
Technology, Art and Mathematics) through the invention cycle. littleBits
is being used by more than 12,000 educators across the world as an
engaging tool for making STEAM more accessible to all students and
preparing them for the jobs that haven’t been invented yet.

The company was founded in 2011 by MIT graduate, TED Senior Fellow and
cofounder of the Open Hardware Summit, Ayah Bdeir, and has grown to be a
global leader in hardware. Bdeir was named one of Fast Company’s Most
Creative People in Business, one of one of Inc.’s “35 Under 35” and
“Entrepreneurs to Watch,” one of Entrepreneur’s “10 Leaders to Watch,”
one of Popular Mechanics’ “25 Makers Who Are Reinventing the American
Dream,” and one of MIT Technology Review’s 35 Innovators Under 35. The
littleBits platform includes more than 9 kits and 67 interoperable
modules with millions of products sold to over 150 countries around the
world. The littleBits invention app takes inventing to new levels with
thousands of additional invention ideas and challenges. The company was
named in CNN’s “Top 10 Startups to Watch”, one of the CNBC Next List,
and has been profiled by the BBC, Bloomberg, CNBC, Wired, Popular
Mechanics. To learn more, visit


While the STEM movement—a call to elevate the studies of science,
technology, engineering and mathematics as a national priority—began to
take shape in 2006, a separate push to add the arts to that equation,
transforming STEM to STEAM, followed soon after. By integrating art and
design with STEM subjects, schools are working to strengthen students’
abilities to be creative and flexible problem-solvers, to explore
different ideas, to recognize failures as opportunities for discovery
and to communicate well with others. With STEAM projects, students learn
by inventing, creating and designing—and understanding the true meaning
of human-centered design.


For littleBits:
Nicole Pfeifer, 212-981-5222