Miitomo Launches in the U.S. on March 31

Nintendo’s First Smart Device App is a Free-to-Start Social

REDMOND, Wash.–(BUSINESS WIRE)–Don’t miss out on being a part of a Nintendo first! On March 31, Miitomo,
the company’s first-ever smart device application, is launching in the
United States and several other countries. Miitomo is a
free-to-start social experience that lets users spark one-of-a-kind
conversations with friends in a whole new way using Mii characters. The
app recently launched in Japan and was downloaded more than 1 million
times in its first three days of availability, while achieving the #1
most downloaded free app status in both the App Store and Google Play

“With Miitomo, Nintendo takes its first step into the world of
smart devices,” said Scott Moffitt, Nintendo of America’s Executive Vice
President of Sales & Marketing. “Miitomo brings the special
Nintendo charm and polish that people around the world love to an
entirely new format and audience.”

Getting started with Miitomo and being a part of this Nintendo
milestone is easy: After downloading the application for free on the App
Store for iPhone, iPod Touch or iPad, along with Android devices, users
create a Mii character and customize facial features like eyes and hair,
as well as voice and personality. Users can also use the camera on their
smart devices to snap a photo of themselves, which can be used to create
a Mii, or they can simply import their Mii from their Wii
or Nintendo
systems using a QR Code.

Once their Mii is ready, users can add friends who already have the app
in person, or by linking the app with their existing Facebook or Twitter
accounts. After that step is complete, it’s time to answer some
questions! Miitomo creates conversations and turns discussions
into a form of play by prompting users to answer all kinds of fun
questions. How would you define your fashion style? What’s the weirdest
thing you’ve ever eaten? If you were given ten grand to spend in one
day, what would you do? The answers get shared among friends, sparking
interesting conversations – part of the fun is discovering unexpected
facts about your friends. When users hear how their friends responded to
questions, they can give answers a “heart” or a written or picture

To preregister for Miitomo, users can sign up for a Nintendo
Account at https://miitomo.com
before March 31 to receive an email when the app is ready to download.
People that create their Nintendo Account and preregister before March
31 will also receive Platinum Points for the new My Nintendo rewards
program, which will simultaneously launch with Miitomo. Aiming to
be much more than a standard rewards program, My Nintendo is a
comprehensive service that rewards users for interacting with Nintendo
products and services in a variety of ways. Miitomo users who
link the app to their Nintendo Account will be able to take advantage of
My Nintendo to enhance their experience. Platinum Points can be earned
by interacting with Nintendo apps and services, including Miitomo.
Gold Points are earned when purchasing digital versions of games from
Nintendo.com or Nintendo eShop on Wii U and Nintendo 3DS. Both Platinum
and Gold Points can be redeemed for rewards like games, download
content, in-app items and eShop discount coupons.

In addition to Miitomo and the My Nintendo program, Nintendo is
also launching an enhanced Wii U and Nintendo 3DS shop on Nintendo.com
on March 31 for users with a Nintendo Account to purchase digital games.
Featuring an expanded catalog of more than 2,000 games, this digital
store can be accessed on personal computers or smart devices. The shop
serves as an additional purchase option to Nintendo eShop on Wii U and
Nintendo 3DS, with all purchases being sent directly to users’ Nintendo
3DS or Wii U systems for download. Users can now easily find and
purchase games that are new, popular and on sale, as well as use filters
to search by genre. Purchases of games from this site, as well as
Nintendo eShop, will earn My Nintendo Gold Points.

For more information about Miitomo and My Nintendo, visit https://miitomo.com.

About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Wii U
and Wiihome consoles, and Nintendo 3DS and
Nintendo DS families of portable systems. Since 1983, when
it launched the Nintendo Entertainment System, Nintendo has
sold more than 4.3 billion video games and more than 692 million
hardware units globally, including the current-generation Wii U,
Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy,
Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi
XL, Super NES, Nintendo 64, Nintendo
GameCube and Wii systems. It has also created industry icons
that have become well-known, household names such as Mario,
Donkey Kong, Metroid, Zelda and
Pokémon. A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s
operations in the Western Hemisphere. For more information about
Nintendo, please visit the company’s website at http://www.nintendo.com.

Note to editors: Nintendo press materials are available at http://press.nintendo.com,
a password-protected site. To obtain a login, please register on the


Rich George