Misfit Introduces Ray, The Most Versatile Activity Tracker Yet

LAS VEGAS–(BUSINESS WIRE)–Today Misfit announced Misfit Ray Fitness and Sleep Monitor, the newest
product in the Company’s line of design-forward wearables. Ray’s
distinct deconstructed and modular design makes it Misfit’s most
versatile activity tracker yet.


Only 12mm in diameter and 38mm long, Ray’s sleek form factor and clean
lines make it uniquely wearable. Ray features a highly customizable
cylindrical aluminum body, able to be worn with Misfit-branded or custom
accessories on the wrist or as a necklace. Ray effortlessly complements
watches, bracelets, and fine jewelry. Its elemental, interchangeable
design makes it easy to personalize. Ray can be elegant or sporty,
sensual or bold, striking or subtle.

Ray’s minimalist form conceals powerful engineering. It tracks activity
and sleep with a 3-axis accelerometer and, like Misfit Shine 2,
incorporates a vibration motor that allows for nuanced user feedback.
Combined with a single multicolor LED eye, Ray provides inactivity
nudges, text and call notifications, and a silent alarm. Like other
wearables by Misfit, Ray never requires charging (the user-replaceable
batteries last up to 6 months) and is water resistant to 50 meters.

Misfit Ray is compatible with Misfit Link, the groundbreaking software
experience that turns your wearable into a remote to connect with the
world around you. Communicate with friends, turn on your lights, change
your music, and more, all with a few taps.

“We designed Ray to be your most valuable accessory,” said Tim Golnik,
Misfit’s VP of Product and Design. “Ray’s design distills the essential
performance of our wearables and opens up a world of style
possibilities.”

Ray comes in Rose Gold and Carbon Black, is now available for pre-order
on misfit.com,
and will be available in retail locations worldwide in Spring 2016.

Starting from 99.99, Misfit Ray is now on display at
International CES at the Misfit booth (#73923, TechWest, Sands Expo).

About Misfit

Misfit invents and designs wearables and smart home products. Misfit
brand products including Shine 2, Flash, Link, and Bolt are available at misfit.com
and fashion and consumer electronic retailers around the world. To learn
more about Misfit, a Fossil Group (NASDAQ: FOSL) brand, please visit http://misfit.com/media.

Misfit product images and videos: http://www.misfit.com/media

Copyright 2016 Misfit, Inc. All rights reserved.

Contacts

Misfit
Media contact:
Amy Puliafito, +1 (415) 868-5249
apuliafito[at]misfit[dot]com