Misfit Unveils Speedo Shine 2, Will Enable Lap Counting For All Shine 2 and Ray Devices

BURLINGAME, Calif.–(BUSINESS WIRE)–Misfit and Speedo today announced the launch of their second
Speedo-branded activity, swim, and sleep tracker, Misfit Shine 2
Swimmer’s Edition, powered by Speedo, known as Speedo Shine 2. The
result of Misfit and Speedo’s long-term partnership, Speedo Shine 2 is
available now on misfit.com, SpeedoUSA.com, and Speedo.com for $119.99.

“Whether you’re training competitively or swimming for fitness, you want
your focus to be on speed and form – not tracking laps. With the Speedo
Shine 2, you can concentrate on your efforts in the pool without
distractions,” said Team Speedo USA athlete and four-time Olympic
medalist Cullen Jones. “Speedo Shine 2 is an ideal aid for athletes and
fitness enthusiasts to maximize their time in the water while keeping
track of their overall fitness and sleep.”

Speedo Shine 2 is the next generation of Speedo Shine, the first device
of its kind designed with swimmers in mind. Misfit and Speedo’s
proprietary lap counting algorithms track a swimmer’s lap count with
industry-leading accuracy and work for all stroke types. New features
with Speedo Shine 2 include:

  • A vibration motor and multicolor lights, enabling multi-faceted user
    feedback — see progress and tell time in a halo of rainbow-colored
    lights, or get motivated with Misfit Move activity reminders;
  • A countdown swim timer — users pick a time to swim and Speedo Shine 2
    provides a gentle vibe alert when a workout is complete;
  • Text and call notifications and a silent vibe alarm;
  • Misfit Link compatibility, turning Speedo Shine 2 into a music remote,
    selfie trigger, presentation clicker, or button to enable a variety of
    smart home devices and web services

Speedo Shine 2 features Misfit’s most advanced hardware and firmware,
which offers dramatically improved touch responsiveness with capacitive
touch technology, faster syncing, and an extended Bluetooth range. Its
12 lights display over 16 million colors and are bright enough to be
seen in direct sunlight.

Additionally, Misfit will enable all Misfit Ray and Misfit Shine 2
devices with Speedo and Misfit’s world-class swim tracking and lap
counting technology via an in app-purchase of $9.99. With this and
future updates, Misfit users can customize and enhance their app
experience based on the activities and features that matter most to them.

About Speedo Shine 2

Speedo Shine 2 is the next generation of Speedo Shine, the first device
of its kind designed with swimmers in mind. Proprietary lap counting
algorithms embedded in the device’s firmware track a swimmer’s lap count
with industry-leading accuracy and work for all stroke types. Crafted
from clear anodized aircraft-grade aluminum, Speedo Shine 2 is water
resistant to 50 meters. Even thinner than its predecessor, Speedo Shine
2 is meant to be worn both in and out of the water, and also tracks
walking, running, cycling, and light and deep sleep. Speedo Shine 2
never requires charging, using a coin-cell battery to power the device
for up to 6 months. Speedo Shine 2 syncs with the Misfit app for iOS and
Android and displays laps and swim distance, along with calories burned
and points earned. Compatible with Misfit Link, the groundbreaking
software experience, Speedo Shine 2 is more than just an activity
tracker — it’s now a remote to connect with the world around you.
Communicate with friends, turn your lights on, change your music, take a
selfie, and more, all with a triple tap. The also device works with
Speedo’s personalized swim tracking app, Speedo Fit, to provide a
fine-grain resolution into your swim fitness.

About Speedo®

The world’s leading swimwear brand, Speedo is passionate about life in
and around the water, creating revolutionary new technologies, designs
and innovations and supporting swimming from grass-roots through to
elite level. In the 1920s Speedo made history with the Racerback: the
world’s first non-wool suit. In 2008 Speedo redefined swimwear again
with Fastskin LZR RACER – the fastest and most technologically advanced
swimsuit ever created. In 2015, Speedo launched the Fastskin LZR Racer
X, the first suit engineered to help swimmers feel their fastest. Its
development was made possible through analyses of the physical and
psychological aspects of competitive swimming with over 330 elite
swimmers, including multiple world-record holder Ryan Lochte. Speedo is
owned by Speedo Holdings B.V and distributed in over 170 countries
around the world. SPEEDO, the ARROW device, FASTSKIN, AQUALAB, RACING
SYSTEM, BIOFUSE, SPEEDO ENDURANCE, SCULPTURE and LZR RACER are
registered trademarks of Speedo Holdings B.V. The LZR RACER suit has
worldwide design rights and patents. The FASTSKIN cap, goggle and suit
has worldwide design rights and patents pending. To find out more visit: www.speedo.com

About Misfit

Misfit invents and designs wearables and smart home products. Misfit
brand products including Ray, Shine 2, Flash, Link, and Bolt are
available at misfit.com
and fashion and consumer electronic retailers around the world. To learn
more about Misfit, a Fossil Group (NASDAQ: FOSL) brand, visit http://misfit.com/media.

Copyright 2016 Misfit, Inc. All rights reserved.

Contacts

Amy Puliafito, +1 415-868-5249
apuliafito[at]misfit[dot]com
or
Speedo
USA
Christine Thomas, 212-704-4505
Christine.Thomas@uegworldwide.com
or
Speedo
International
James Hickman
james.hickman@speedo.com