Montefiore Health System Presents CORAZÓN World Premiere During TRIBECA FILM FESTIVAL®

A short film based on a real-life patient story debuting April 20

Starring Demian Bichir and Ana de Armas
Directed
by John Hillcoat

Written by Kelley Sane
Director
of Photography Bradford Young

NEW YORK–(BUSINESS WIRE)–#GiveYourHeart–Montefiore’s short film Corazón will be making its world premiere
during the Tribeca Film Festival on Friday, April 20, at 7:00 p.m. at
the iPic Theaters at Fulton Market. Starring Academy Award®
nominee Demian Bichir (A Better Life, The Hateful Eight, Alien:
Covenant, Savages
) and actress Ana de Armas (Blade Runner 2049,
Hands of Stone
), directed by John Hillcoat (The Road, The
Proposition
), written by Kelley Sane (Rendition), shot by
Academy Award® nominated director of photography Bradford
Young (Solo: A Star Wars Story, Arrival, Selma) and composed by
Academy Award® winner Atticus Ross (The Social Network,
The Girl with the Dragon Tattoo), Leopold Ross and Claudia Same, Corazón
is a powerful, emotional and gorgeously rendered 48-minute short film
based on a real-life doctor patient story. The film, presented
by Montefiore, selected as a finalist for the Tribeca X award, is a
Serial Pictures and JohnXHannes New York production.

“We knew we had to find a way to capture the power at the heart of a
true patient story. We went looking for partners with a reputation for
exceptional storytelling and the vision to create something that would
compel people to act. Our search led us first to Emmy Award®-winning
agency JohnXHannes New York. Serial Pictures was then brought to the
project, and we were ecstatic to have John Hillcoat onboard to direct
this extraordinary story in a way that would leave a lasting impact with
every audience,” said Loreen Babcock, Chief Marketing Officer of
Montefiore.

Corazón depicts the story of Elena Ramirez (de Armas), a young
Dominican woman living in Santo Domingo who is selling her body to
provide for her family — only Elena’s body is failing her. Elena has a
bad heart and has been given months to live unless she gets a new heart.
After fainting, Elena meets a U.S.-based cardiologist, Dr. Mario Garcia
(Bichir), who is volunteering in his native hometown of Santo Domingo.
Elena is past the point of help from conventional medicine, but Dr.
Garcia gives her a fighting chance to live via a mechanical heart
surgery that he and his colleagues can only perform at Montefiore in the
Bronx. Elena sets out on a journey from Santo Domingo to New York City,
facing challenges along the way, but always motivated by her conviction
to live. This is a story of chance, hope, courage, friendship, love and
generosity.

“Meeting the real people behind this remarkable story and feeling the
genuine compassion of the key doctors involved was so impactful,” said
director John Hillcoat. “They were in it for all the right reasons —
fighting for human life itself.”

While embracing human compassion, Corazón is also a call to
action. There are currently 115,000 patients in the U.S. who are waiting
for a life-saving organ donation. But less than half will actually
receive one. Twenty-two people die every day, because there simply
aren’t enough organs. April is National Donate Life Month, and
Montefiore Health System — in partnership with Donate
Life
— is launching #GiveYourHeart, asking the people to become
donors.

Corazón brings to light the experience that sadly thousands of
families face…the journey to a new heart as well as other organs. Elena
like all mechanical heart recipients still needs a heart donation. We
hope this film will inspire viewers to become organ donors and
#GiveYourHeart,” says David Fleming, Donate Life America President & CEO.

“‘Doing More’ is the heart of Montefiore, and Corazón is an
extension of that message. We’re using this film as a vehicle to bring
awareness to the need for organ donors, which is why we decided to
partner with Donate Life and intentionally make #GiveYourHeart the key
takeaway from the film,” added Babcock.

Corazón will debut during the Tribeca Film Festival:

  • Friday, April 20: Corazón World Premiere: iPic Theaters Fulton
    Market (11 Fulton Street, New York), 6:00 p.m. ET (panel Q&A and
    VIP reception to follow)
  • Sunday, April 22: Public screenings of Corazón: iPic Theaters
    at Fulton Market, 5:30 p.m. & 8:00 p.m.
  • Monday April 23: Corazón debuts online: corazonfilm.com

For Corazón trailer, film details, assets and more information,
please visit www.corazonfilm.com

About Montefiore Health System:

Montefiore Health System is one of New York’s premier academic health
systems and is a recognized leader in providing exceptional quality and
personalized, accountable care to approximately three million people in
communities across the Bronx, Westchester and the Hudson Valley. It is
comprised of 10 hospitals, including the Children’s Hospital at
Montefiore, Burke Rehabilitation Hospital and close to 200 outpatient
care sites. The advanced clinical and translational research at its
medical school, Albert Einstein College of Medicine, directly informs
patient care and improves outcomes. From the Montefiore-Einstein Centers
of Excellence in cancer, cardiology and vascular care, pediatrics, and
transplantation, to its preeminent school-based health program,
Montefiore is a fully integrated healthcare delivery system providing
coordinated, comprehensive care to patients and their families. For more
information please visit www.montefiore.org.
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About the 2018 Tribeca X Award:

The Tribeca X Award is a juried award for storytelling supported by a
brand recognizing the intersection of advertising and entertainment. The
Tribeca X Award is open to all work produced between January 2017 and
March 2018 funded with support of a brand in collaboration with artists
or filmmakers. The top projects will be highlighted by the Tribeca Film
Festival, and a jury will award the winning selection during the
Festival.

Contacts

For media information on Corazón and event coverage, please
contact:
Jennifer Seelig
973-768-7910
jen@orionpublicrelations.com
or
Bruce
Mason
917-541-9014
bruce.a.mason@gmail.com
or
Jules
Feiler
917-547-0087
julesfeiler@thepitchingstaff-pr.com

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