Allows Fans to Actively Participate in How the Video Unfolds
NEW YORK–(BUSINESS WIRE)–Interlude, a media and technology company that is pioneering a new kind
of video that responds to a person’s emotions and interests, has
launched a reimagining of multi-platinum GRAMMY® nominated artist Carly
Rae Jepsen’s “Run Away with Me” video that can be enjoyed as an
interactive experience. The original video was launched in July.
Interlude worked with Interscope Records and SB Projects to develop a
version which allows fans to participate in how the video unfolds. This
is the first time Interlude has recreated an existing music video into
their interactive format.
The new Interlude interactive music video includes brand new exclusive
content featured for the first time in the new interactive video. It
gives Carly’s fans the opportunity to experience her journey with her.
Through a series of text messages and emojis, viewers get the chance to
be active participants in what she does, how she feels, where she
travels to, how she spends her spare time: Ride a skateboard? Go to
Paris? Sing Karaoke? This is all a conversation that each individual
viewer has with Jepsen. Each experience is uniquely tailored to each
“Working with label and management partners to craft unique video
experiences, Interlude is focused on creating new opportunities for
artists and fans to engage,” said Brian Harris Frank, President,
Interlude Music. “It’s early days, but this video is an example of the
potential to dramatically change the dynamics of music videos. We are
eager to be a part of the evolution of music industry and see some very
interesting marketing opportunities through our platform.”
The new Interlude Interactive video experience is available now at https://www.carlyraemusic.com/runawaywithme.
is pioneering a new form of media in which video can respond to a
person’s actions and interests in real-time. Stories told using our
patented technology platform can adapt in a multitude of directions;
like in a video game, the viewer steps into the story to make choices
that affect dialogue, and even the plot, at any particular moment in
time. This means that viewers are offered nearly infinite experiences in
live-action video within a single piece of content. The result is highly
engaging game-like videos that consumers play over and over. We partner
with entertainment companies, independent creators, and top brands to
create episodic series that are distributed widely through a network of
affiliates on the mobile web, mobile apps, and the web. Interlude
investors include Sequoia Capital, NEA, Intel Capital, Marker, and
Innovation Endeavors. The company is based in New York, NY with
additional offices in Tel Aviv, Israel and Los Angeles, CA.
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their respective companies.
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