Multiple-GRAMMY® Award-Winning Singer/Songwriter Rob Thomas and VNTANA Create the First Hologram Karaoke Experience to Personally Engage with Fans During Thomas’ Summer 2016 Tour

The Industry-First Hologram Experience Allows Fans To Interact with
Rob Thomas and See Their Own Hologram LIVE Next To His Hologram And
Perform A Duet

LOS ANGELES–(BUSINESS WIRE)–#HOLLAgram–Social augmented reality company, VNTANA,
today announced the creation of the first interactive hologram karaoke
fan experience to go on tour with multiple-GRAMMY® Award-winning singer
and songwriter Rob
. As a part of the tour’s VIP Package, fans can select one of
three songs to perform as a hologram duet with Thomas’ hologram,
including the new single, Pieces from Thomas’ 3rd solo
album THE GREAT UNKNOWN as well as other favorites One Shot
and This is How A Heart Breaks.

Fan engagement is a key component in music culture and essential for
artists to help create personal experiences for their fans, however,
accessibility to artists has recently raised concerns and challenged
artists to come up with new ways to engage with fans. Rob was keen to
continue to offer his fans a one-on-one experience, and worked with VNTANA
to create a virtual meet and greet that still offered close engagement.

What can fans expect to see during their HOLLAGRAM Karaoke Experience?

  • Fans stand in front of VNTANA’s custom display and within seconds see
    their own hologram LIVE next to Rob Thomas’ hologram.
  • As they both appear “on stage,” Thomas’ charismatic hologram invites
    them to sing a duet with him.
  • After the hologram performance is done, each fan will receive a video
    of the experience that they can immediately share with friends and
    family on social media.

“Futuristic Karaoke! I always love to experiment with new technology and
this is like nothing I’ve ever seen before,” said Thomas. “It’s going to
be very cool and I’m excited for the fans to check it out.”

wanted to use their technology to build something for Rob that allowed
him to directly engage with fans in a way that has never been done
before. “Rob and his team are always at the forefront of emerging
technology, looking for ways to provide fans with one-of-kind intimate
experiences,” said Ashley Crowder, CEO and Co-Founder of VNTANA.
“Rob’s electrifying personality is a perfect fit with our technology and
helped inspire us to create this unique experience.”

Thomas will be co-headlining his North American tour this summer with
Counting Crows. The tour will kick off in West Palm Beach, FL on July
22nd, and wraps up in Nashville, TN on Sept. 30th. VIP Packages to
experience the HOLLAGRAM
are available now at

is the leader in social augmented reality; creating sharable experiences
through its interactive hologram technology. From holographic photo
opportunities with your favorite celebrity to gesture controlled drone
piloting, VNTANA has built the first and only interactive hologram
system with social media integration and data collection capabilities
that provide measurable return on investment. VNTANA’s technology has
been used by many Fortune 500 brands including Pepsi, Microsoft, Intel,
Mercedes-Benz, and is applicable globally across multiple industries
including advertising, retail, sports, automotive and education. VNTANA
is headquartered in Los Angeles, CA. Visit
or follow @VNTANAlive.

is one of modern music’s most compelling and commercially
successful artists. For 20 years, he has been the front man and primary
composer for Matchbox Twenty, leading the quintet to multi-platinum
success over the course of four albums and a string of No. 1 hits that
include “Push,” “3AM,” and “Bent” to name a few. Thomas recently
released his 3rd solo album, “The Great Unknown,” the follow up to
2005’s platinum-certified No. 1 album “…Something To Be” and 2009’s
“cradlesong”. Thomas made history with “…Something to Be” as being the
first album by a male artist from a rock or pop group to debut at No. 1
on the Billboard 200. “Smooth”, Thomas’ collaboration with Santana, was
recently named the top all-time track on Billboard’s Adult Pop Songs
radio airplay chart, the #2 Pop song of all time and the #1 song of the
rock-era by Billboard.


Natascha French, 310.714.6914