Murals by Bay-Area Artist Spread the Word about Paint Recycling

SAN FRANCISCO–(BUSINESS WIRE)–Art lovers, DIY-ers, and friends of the environment alike will notice a
new mural to promote paint recycling in California is now up. This is
the first in a series of three murals that will appear this summer at
the corner of Market and Octavia Streets (near the entrance to Highway
101) in San Francisco.


As part of a new campaign to raise awareness about paint recycling in
California, PaintCare, a nonprofit organization established by paint
manufacturers to run recycling programs (now in seven states), has
teamed up with San Francisco-based muralist Sirron Norris to design and
paint three large murals to illustrate each of PaintCare’s key messages:
“Buy right. Use it up. Recycle the rest.”

The first installation, which will be up for three weeks starting July
6, features Norris’s well-known and loveable characters painting a San
Francisco home using PaintCare brand colors. The house itself stands out
in full color, while the rest of the landscape is in monochromatic
colors. The mural aims to communicate that you should buy just the right
amount of paint to add color to your world.

The second and third murals will feature imagery that demonstrate using
up leftover household paint and recycling paint at one of PaintCare’s
many drop-off sites conveniently located throughout the state.

All of the paint for this project is from San Francisco’s household
hazardous waste facility at Recology San Francisco, the operator of the
waste transfer station and recycling center. The facility is one of 19
places in San Francisco that accept most types of paint, stain, and
varnish from the public. As part of a contract between PaintCare and the
Department of the Environment (City & County of San Francisco), the
facility also remixes thousands of gallons of paint to give away to the
public for free each year.

“We wanted to work a local artist who would creatively depict paint
recycling,” said Paul Fresina, director of communications at PaintCare.
“We especially like the fact that Sirron Norris was on board to use
recycled paint for the murals. His creative and recognizable style
really lent itself to our messaging, and we hope that people will be
inspired to use up and recycle their leftover paint.”

Sirron Norris is uniquely qualified to promote paint recycling through
his work. He is well known in San Francisco, and has painted several
murals in the Mission District close to this installation. His colorful
characters and use of house paint (rather than aerosols) invoke a
graffiti style with an important distinction — they are commissions
and/or painted on buildings with permission from the owner, not
unwelcome tags or vandalism. Sirron is also part of the community of
local artists using recycled materials. In 2005, he was one of the
artists in residence at Recology San Francisco’s award-winning art
program, where artists use only recycled materials in all of their work
to “make art, not landfill.”

“When PaintCare approached me about partnering for this project, I
couldn’t wait to get started,” said Norris. “It’s an honor to be able to
use my art for projects that both bring a socially responsible message
to the community, as well as use materials in a responsible way.”

The second mural will be installed July 27 for two weeks; the third and
final mural will go up on August 10 for three weeks. Be sure
to “like” PaintCare on Facebook to get details on the mural project and
get behind-the-scenes footage of the artist at work or follow
#recycleyourpaint.

About PaintCare

Paint manufacturers established PaintCare, a nonprofit organization, to
plan and implement paint stewardship programs to make paint recycling
more convenient and educate the public about “buying right” and using up
leftover paint in states that pass paint stewardship laws. The
California program began in 2012 and now has more than 700 drop-off
sites throughout the state. PaintCare also operates programs in
Colorado, Connecticut, Minnesota, Oregon, Rhode Island, and Vermont. New
programs are starting in Maine (August 2015) and the District of
Columbia (January 2016). www.paintcare.org

Contacts

For PaintCare
Sherry LeCocq
Public Relations Manager
sherry@civilian.agency
619-326-9663