My Choice Family Care and Medline Work Together on Continence Care

New agreement provides products and clinical education to drive
standardization and enhance patient care

of seniors are plagued by incontinence. Providing proper care
is crucial to improving patient outcomes. As the healthcare dollar
continues to shrink, the demand for intervention that produces the best
outcomes rises. That’s why My
Choice Family Care
, a Managed Care Organization in Wisconsin, is
implementing Medline’s Continence
Management Program
to ensure care teams can provide high quality
care to their Members.

My Choice Family Care serves over 8,500 members throughout nine counties
in the state. Nearly 80 percent of those members live at home. This new
agreement is designed to meet the individual needs of members and keep
them in their home longer by educating their care managers on proper
continence care and arming them with high quality products.
Care Teams benefit from in-services hosted by their dedicated post-acute
care sales representative, incontinence supply sample bags, toolkits
that include product sizing tools and patient education designed to help
the member and their family understand incontinence.

“While there is not a uniform approach for managing incontinence, many
caregivers do not know what size products to use on members or how often
patients should be changed. Medline is committed to providing My Choice
Family Care with a unique program that will drive clinical
standardization and help their members live as independently as possible
in their community,” says Lucas Duncan, regional vice president of sales
for the homecare division, Medline.

“My Choice Family Care is pleased to explore new options for better care
for our Members,” said Don Sobczak, My Choice Family Care Contract
Administrator. “We have a great partnership with Medline and are happy
to work with them on providing good information to Care Managers, Nurses
and Members.”

For more information on the Medline Continence Management Program visit

About Medline

is a global manufacturer and distributor serving the healthcare industry
with medical supplies and clinical solutions that help customers achieve
both clinical and financial success. Headquartered in Northfield, Ill.,
the company offers 350,000+ medical devices and support services through
more than 1,200 direct sales representatives who are dedicated points of
contact for customers across the continuum of care. For more information
on Medline, go to
to connect with Medline on its social media channels.

About My Choice Family Care

Family Care is a long-term care program which helps frail elders and
adults with disabilities get the services they need to remain in their
homes. This comprehensive and flexible program offers services to foster
independence and quality of life for members, while recognizing the need
for interdependence and support. My
Choice Family Care
has provided the Family Care benefit since 2000
and is currently serving older adults and people with disabilities in
Kenosha, Milwaukee, Ozaukee, Racine, Rock, Sheboygan, Walworth,
Washington and Waukesha Counties. For more information go to


Stacy Rubenstein, (847) 949-2286