NatureBox Announces Nationwide Expansion Into Physical Retail

— Online Snack Leader to Bring Personalization and Discovery to
900 Target Stores —

REDWOOD CITY, Calif.–(BUSINESS WIRE)–#delicious–Today NatureBox
, one of America’s fastest growing food brands, announced its
arrival into 900 Target stores across the country. The move marks a
major milestone for the snack brand who, up until this point, has fueled
its rapid growth through direct-to-consumer channels. This debut in
brick-and-mortar retail further sets NatureBox apart from the sea of
box-of-the-month services, as a dynamic retail experience with deep
roots both online and off.

The expansion gives consumers even more ways to find and enjoy NatureBox
snacks, and leverages the company’s long-standing commitment to
harnessing real-time, consumer data to inform product assortment and

‘’We are thrilled to partner with Target to help us make better-for-you
snacking even easier for consumers,” said Gautam Gupta, co-founder and
chief executive officer, NatureBox. “Distribution in brick and mortar
retail will help us bring real-world tested customer favorites to the
98% of consumers still shopping for food in traditional channels. And in
the future, the continual flow of data from our online channel and our
fast innovation cycle means we can translate what consumers want into
new products at a pace that’s unheard of in the food industry today.”

Through this partnership, NatureBox brings its unique, consumer-centric,
go-to-market approach to shelf with the launch of eight, consumer-tested
snacks — Mini Belgian Waffles, Cinnamon Yogurt Mini Grahams, Asiago &
Cheddar Cheese Crisps, Sea Salt Pop Pops, Praline Pumpkin Seeds,
Sriracha Roasted Cashews, Lemon Tea Biscuits, Big Island Pineapple. This
customized assortment was exclusively designed for Target and will be
sold at an MSRP of $3.99 to $4.99.

With its better-for-you approach to snacking, NatureBox supports
Target’s focus on wellness across the store. “We combine unique flavors,
with ingredients you can pronounce, to create crave-worthy snacks that
you can feel good about eating,” said Gupta. All NatureBox snacks are
made with simple ingredients; no artificial colors, flavors, or
sweeteners; no high fructose corn syrup; and contain 200 calories or
less per serving.

“’We’re proud to offer Target’s guests an exciting range of smart,
differentiated NatureBox snacks. We look forward to our continued
partnership with Target and see this as just the start to supporting
their health and wellness strategy,” said Andy Malloy, vice president of
commercial sales, NatureBox.

In addition to Target stores, shoppers can find NatureBox snacks online
at With over 100 options to choose from, the company
directly delivers personalized boxes to its fast-growing online Member
community, who are empowered to choose the number of snacks they
receive— five snacks for $19.95 or 10 snacks for $32.95 — and their
delivery frequency: monthly, bi-monthly, or weekly. NatureBox Members
can change, pause, or cancel their plans at anytime as part of the
company’s risk-free online snacking experience.

About NatureBox

Launched in 2012 by Co-Founders Gautam Gupta and Ken Chen — a duo
recently recognized as Inc. Magazine’s ‘30
Under 30 Best and Brightest Entrepreneurs
’ — NatureBox has quickly
become one of America’s fastest growing food brands. Fueled by its
ability to build direct relationships with its customers, the Bay Area
company leverages data to deliver a personalized experience and drive
nimble product innovation. NatureBox delivers a dynamic variety of
smart, delicious snacks to its fast-growing member community. NatureBox
members can customize their experience, choosing from over 100 NatureBox
branded snacks and a variety of membership plans to best meet their
snacking needs. All NatureBox products are made with the highest quality
ingredients and thoughtfully crafted to make consumers feel great about
snacking. For more information on NatureBox, please visit NatureBox.comFacebook
 and Pinterest


Nicki Briggs, MS, RDN, 617-515-1564