Navitas Naturals® Rebrands to Navitas Organics™, Launches Superfood Essential Blends and Daily Boosts

Superfood Company Unveils New Name, Logo, Packaging and Expands
Product Portfolio

NOVATO, Calif.–(BUSINESS WIRE)–#NavitasOrganics–Navitas Naturals®, The Superfood Company®, announces a company rebrand
with the new name, Navitas Organics™, and tagline empowering people to
Live Life Positive™ by focusing on everyday wellness. The rebrand
signifies the company’s renewed commitment to offering consumers access
to superfood solutions by sourcing organic, premium superfood
ingredients and snacks, as well as supporting farming communities and
demonstrating socially responsible practices.


The leading superfood brand will officially debut new product packaging
and a refreshed logo that marks the company’s evolution in a changing
marketplace. The company will also unveil its new line of Essential
Blends and Daily Boosts that deliver high quality superfoods, protein,
probiotics and healthy greens all in one at this year’s Natural Products
Expo West (Booth 2404) in Anaheim, California.

“At Navitas, it’s important that we uphold our promise of sourcing the
best organic superfoods the world has to offer. Our new name and tagline
better reflect our core company values – in the premium, organic
products we share, and the nourishment they offer to our loyal
customers,” said Founder and CEO Zach Adelman. “This rebrand reaffirms
our passion for sharing these global food treasures while maintaining
our high-quality standards every step of the way.”

Most recently, Navitas earned certification as a B Corporation, meeting
rigorous standards of social and environmental performance,
accountability and transparency. The company also completed an
installation of solar panels at their headquarters in Novato, California
to further their pledge of sustainable and environmentally conscious
business practices.

In addition, Navitas’ nutrient-rich product portfolio expands with the
addition of organic Essential Blends and five Daily Boosts. The
Essential Blends deliver an easy superfood solution for everyday
wellness with a unique blend of plant based proteins such as hemp,
sunflower, peas, pumpkin and flax, as well as cleansing greens, 9
strands of probiotics, 6 billion CFUs and more than 14 nutrient-dense
superfoods in a ready-to-blend smoothie mix that can be added to
smoothies and other recipes. The vegan mixes contain no fillers,
artificial sweeteners or added sugars, and come in two delicious flavors:

  • Essential Blend – Vanilla & Greens (SRP $29.99)
  • Essential Blend – Cacao & Greens (SRP $29.99)

The Daily Boosts can be used with Navitas Essential Blends or any
smoothie mix, cereal, yogurt or favorite recipe without altering the
intended taste. The five different Daily Boosts also contain no fillers
or isolate nutrients (fortified ingredients) and support specific
nutritional and functional needs such as:

  • Daily Wellness Boost features probiotics and superfoods that
    offer essential vitamins and minerals to support energy and vitality.
    (SRP $19.99)
  • Daily Beauty Boost features antioxidants, anti-inflammatory
    properties and essential vitamin and minerals to support skin, hair
    and nail health. (SRP $19.99)
  • Daily Detox Boost features chia, ginger, probiotics and four
    enzymes to support digestive efficiency. (SRP $19.99)
  • Daily Focus Boost features plant-based sources of caffeine and
    energy to support mental attention and endurance. (SRP $19.99)
  • Daily Immunity Boost features antioxidants and enzymes to help
    support and protect the body’s defense system. (SRP $19.99)

“We found that our consumers are conscious of adding more nutritious
foods and smoothies to their daily lifestyle, a notion that inspired our
tagline Live Life Positive starting with the food we eat,” said Adelman.
“These Essential Blends and Daily Boosts make all of that possible with
a quick, ready-to-blend drink mix that tastes great and provides rich
superfoods, plant-proteins and probiotics for a healthy smoothie while
you’re on-the-go.”

The Navitas Essential Blends and Daily Boosts will be available May 2017
at natural retailers nationwide and online at www.navitasorganics.com.

About Navitas Organics™

Navitas Organics™ is a premium organic superfood company offering the
best quality, plant-based and nutrient dense superfood ingredients and
snacks since 2003. Navitas Organics products are USDA certified organic,
non-GMO and contain health benefits that have been celebrated for
generations – handled with purpose and care to preserve their vital
superfood nutrients. Navitas Organics offers a wide range of nourishing
foods used for baking, cooking, smoothie making and ready to
pop-in-your-mouth snacking to empower a modern, nutritious lifestyle.
Navitas Organics is proudly a Certified B Corporation. For more
information on Navitas Organics, please visit www.navitasorganics.com,
like our Facebook page at www.facebook.com/NavitasNaturalsFan
or follow us on Twitter at www.twitter.com/navitasorganics
or Instagram at www.instagram.com/navitasorganics.

Contacts

Double Forte
Jane Ablaza, 415-500-0628
jfablaza@double-forte.com