Nearly One in Five Americans Would Rather Break a Bone Than Have Their Identity and Payment Information Stolen

Feedzai Reveals Consumer Distrust with Companies and Organizations
Handling Personal Information in Harris Poll

SAN MATEO, Calif.–(BUSINESS WIRE)–Just how much do Americans want to shield their data? Sticks and stones
may break their bones but they’d rather have that (18 percent) than get
their identity and payment information stolen. According to a survey
conducted online by Harris Poll on behalf of Feedzai, a data science
company that uses real-time, machine-based learning to analyze big data
and minimize risk in the financial industry, 59 percent of Americans say
it is never acceptable for a company to use or access their personal
data without their permission, while 29 percent say it’s OK if it’s when
national security is at stake. In the aftermath of the Apple
controversy, it looks as though more Americans would side with Apple
when it comes to their data and whom it’s shared with, and when.

“Personal data and who and when it’s shared with has been a hot topic of
discussion and it’s an issue we take very seriously as a data science
company,” said Nuno Sebastiao, Feedzai CEO and co-founder. “While
consumers may not think about the complex wiring and plumbing of
companies and organizations and how they wheel and deal personal data,
there is an expectation that they’re using the latest technology, such
as machine learning, to protect it. While trust with merchants and
companies is varied from person to person, all of these organizations
need to live up to the expectation by not breaking consumer trust.”

The “Consumer Trust Survey: Data in the Hands of Companies and
Government” was conducted online by Harris Poll on behalf of Feedzai
from April 4-6, 2016 among 2,143 U.S. adults age 18 and older. Further
results include:

Would you rather
In addition to bone breaks, Americans would
rather suffer through a number of unpleasant activities than have their
identity and payment information stolen.

  • A hangover (44 percent)
  • Endure a daily, long commute to work (35 percent)
  • Be cheated on by a significant other (12 percent)
  • Get evicted (9 percent)

Poking under the hood
Whether personal, national or company
security is at stake, the majority of Americans believe it is never
acceptable for companies to use their personal data and accounts without
their permission.

  • While 41 percent say it is acceptable for a company to use/access
    their personal data without their permission in certain circumstances,
    59 percent say it’s never acceptable.
  • About 30 percent of Americans think it’s acceptable to share their
    personal data if national or personal security is at stake (29 percent
    and 28 percent, respectively). Less than 1 in 10 say it’s acceptable
    if a company’s security is at stake (9 percent).

Trust issues
There’s irony in where Americans most trust
their data. The entities and organizations they trust the most may be
doing the least in data monetization. One in four (25 percent) Americans
trust banking sites and 13 percent trust government entities the most
with their personal data. A mere 2 percent or less trust each of the
following types of companies: mobile phone manufacturers (2 percent),
search engines (2 percent), wireless providers (2 percent), big
corporations (1 percent) and social media sites (1 percent).

  • Less than 1 percent trust these companies: mobile gaming apps, mobile
    sharing apps
  • More than half (51 percent) do not trust any company or organization
    with their data

Risky business
Americans are most suspicious of the devices
they own versus devices they do not own. Only 23 percent of Americans
think they are most at-risk for fraud when using a Point-of-Service
(POS) device in a retail location, while 44 percent think using their
own smartphones, desktop/laptop, tablet or standard mobile phone put
them at higher risk for fraud.

  • Nearly one fourth (23 percent) of Americans say a POS device is most
    at risk for fraud
  • Smartphones topped the list of personal devices Americans think are at
    most risk for fraud (22 percent), followed by desktop/laptop (17
    percent), tablet (2 percent) and standard mobile (2 percent)

Data > Personalization
Less than one in five (17 percent)
Americans would be more likely to give companies more access to their
personal information saved on their phone or computer if it meant they
received better marketing offers and personalization. Folks in the West
are more likely to say this (22 percent) than those in the Midwest (14
percent). College graduates (22 percent) are more likely to indicate
this than those with less than a college degree (14 percent) and parents
of children under age 18 in the household (34 percent) are more likely
to say this than those who aren’t (11 percent).

  • Personalization doesn’t mean squat. More than eight in 10 (83 percent)
    Americans are unlikely to give companies more access to their
    information in exchange for better marketing or personalization

Check here if you agree…
More than two in three Americans
are more likely to read the Terms of Agreement or Terms & Conditions of
a major company, retailer or brand when there has been a security breach
in the news, or if they know someone personally affected by a security
breach at said company (68 percent, each).

Fear the hacker
Just under half (42 percent) of Americans
are most afraid of their social security number being stolen by a
hacker, followed by banking login information (28 percent) and credit
card information (15 percent).

To learn more about Feedzai, visit

Survey Methodology
This survey was conducted online within
the United States by Harris Poll on behalf of Feedzai from April 4-6,
2016 among 2,143 U.S. adults age 18 and older. This online survey is not
based on a probability sample and therefore no estimate of theoretical
sampling error can be calculated. For complete survey methodology,
including weighting variables, please contact Stephanie Cooley at
or 415-254-0318.

About Feedzai
Every day, the world produces petabytes of
data, and Feedzai enables businesses to accurately analyze
this information to keep their customers’ data and transactions safe at
any place in real-time. Customers use Feedzai’s Fraud Prevention That
Learns™ software to reduce risks associated with banking and shopping,
whether it’s in person, online or via mobile devices, by detecting fraud
through deep historical and behavioral analysis of the organization’s
data. Feedzai’s customers, consisting of payment networks, processors,
banks, and retailers have found that Feedzai’s machine learning software
detects fraud by as much as 10 days earlier than other solutions and
exposes up to 60 percent more fraud cases with lower false alarms, which
can save millions of dollars in fraud loss. Feedzai is a global company
with US headquarters in San Mateo, and is backed by OAK HC/FT, Sapphire
Ventures, Data Collective and other international investors. For
additional information, visit


Dotted Line Communications on behalf of Feedzai
Stephanie Cooley,