New Groupon Survey Finds 60 Percent of Americans Plan to Start a Personal ‘Spring Cleaning’ Makeover as the Weather Changes

  • Men plan to spend 35 percent more than women for their makeover with
    an average planned spend of $198 vs. $146 for women
  • Americans plan to spend twenty minutes extra each day in the spring on
    beauty routines compared to the winter months
  • People are three times more likely to start a new diet or fitness
    regime in the spring
  • Buying new clothes, sporting a new haircut, making diet improvements,
    going to the gym and getting a pedicure were identified as the top
    ways to spruce up for spring

CHICAGO–(BUSINESS WIRE)–With the weather in many parts of the country this week feeling more
like January than the last week of winter, Groupon decided to spring
forward by asking 2,000 Americans about the different levels of effort
they put into feeling and looking their best during the winter and
spring months. According to the survey results, 60 percent of Americans
are planning to do a personal ‘spring cleaning’ makeover as the weather
changes. The survey conducted in recognition of Groupon’s spring beauty Out
to Wow! collection
––running through March 17––revealed that women
are more likely to do a personal spring cleaning makeover than men, but
men plan to spend 35 percent more than women ($198 vs. $146).

Participants also said that they plan to spend an extra 20 minutes each
day in the spring on their personal beauty routines and are three times
more likely to begin a new diet or fitness regime. Buying new clothes,
sporting a new haircut, making diet improvements, going to the gym and
getting a pedicure were identified as the top ways people spruce
themselves up in the spring.

“It’s not surprising to see that so many people want to get a fresh
start on feeling and looking their best now that winter is coming to a
close,” said Silvija Martincevic, vice president and general manager of
health, beauty and wellness, Groupon. “‘Me time’ tends to take a back
seat in cold weather, which is why we typically see big increases in
people buying services such as massages,
hair removal
, haircare
and other wellness- and beauty-related services during the first week of

The survey, conducted by market researchers, OnePoll, and commissioned
by Groupon found colder weather prompts nearly two-thirds of Americans
to take a break from worrying about their image, with 51 percent saying
the shorter days leave them with less energy to focus on taking care of

Thirty percent of respondents confess they put less effort into how they
dress over the winter, and that might be why one in six say they’ve
donned sweatpants with food stains at some point. Understandably, 55
percent of women admit they’re quite happy to shave their legs less
regularly, while skincare routines, haircuts and other grooming rituals
are also less frequent––with more than half saying they’ve grown hair in
places they normally wouldn’t.

And if you’ve added a few pounds, then you’re not alone – nearly
two-thirds of Americans have put on a little weight over the winter,
with the average gain estimated at eight pounds.

Americans are most likely to start their personal spring cleaning
makeover between March 6 and April 5, when four out of 10 report a spike
in confidence due to the warmer weather.

Through its Out to Wow! collection, Groupon is offering a number of ways
for people to begin and save money on their spring revitalization at
well-known places such as the following:

Out to Wow! offers users extra savings throughout the collection. Today,
users will receive an EXTRA 25 percent off all health, beauty and
wellness deals in the collection. On Friday, Groupon is running a ‘buy
more, save more’ promotion, saving customers more money the more they
personally spring clean, including $10 off $40, $20 off $75, $30 off
$100 and $50 off $150.

To view the entire Out to Wow! collection, please visit

About Groupon

Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.

Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.

To download Groupon’s top-rated mobile apps, visit
To search for great deals or subscribe to Groupon emails, visit
To learn more about the company’s merchant solutions and how to work
with Groupon, visit


Media Contact:
Nick Halliwell