New H&M Kids Collection Helps Raise Funds for Endangered Species

Sharing the common vision of a sustainable future, H&M and WWF, the
World Wildlife Fund, have joined forces to collaborate on a children’s
collection to inspire people all over the world to care for our planet.

NEW YORK–(BUSINESS WIRE)–#HM–The WWF collection, available in H&M stores and online beginning today,
is made with organic cotton and features realistic prints of iconic
animals at risk. For every item sold, 10% of the sales price will be
donated to support WWF’s work in conserving endangered species. The
collection features animal prints such as the tiger, panda, snow
leopard, polar bear and the finless porpoise, that are facing
environmental threats including habitat loss, water pollution and the
impact of climate change.

The easy to wear and comfortable collection ranges in size 1½-14 as well
as newborn and infant sizing from 0-12 months. Styles include long
sleeve sweaters, T-shirts, dresses, tights, trousers and pajamas
designed in a neutral color palette of beige, grey and off-white with
accents of blue, emphasizing the realistic portrayal of the featured
species. Select pieces also include inspiring messages like “roar for
wildlife”, “protect my habitat” or “let’s go wild”, to engage parents
and kids in helping to support and raise awareness of impending
endangerment of these animals.

This limited edition collection aims to inspire H&M’s customers to care
for the planet as well as to highlight our partnership with WWF, which
started in 2013 and will continue for an additional five years. The
larger partnership focuses on water conservation and climate action, as
well as raising awareness of the fashion industry’s broader
sustainability challenges.

For more information, please visit

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H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and
quality at the best price in a sustainable way. In addition to H&M, the
group includes the brands & Other Stories, Cheap Monday, COS, Monki and
Weekday as well as H&M Home. The H&M Group has more than 4,100 stores in
62 markets including franchise markets. In 2015, sales including VAT
were SEK 210 billion and the number of employees is more than
148,000. For further information, visit


Marybeth Schmitt, 646.336.3200
Wilmot Communications
Nicolette Ficchi, 212.206.7447