New Study Shows Top Concern for Breast Cancer Patients Is Maintaining Daily Routine, Second Only to Life Expectancy

  • Breast cancer patients are concerned with maintaining their daily
    routines; they need help with household chores and meal preparation,
    according to a new study by Ford Warriors in Pink
  • Warriors in Pink More Good Days initiative is launching additional
    support services to offer solutions to patients’ most pressing
    household needs through new collaborations with Green Chef and
    Cleaning for a Reason
  • Now 22 years strong, Ford Warriors in Pink continues to help in the
    fight against breast cancer, so far dedicating more than $130 million
    to the cause

DEARBORN, Mich.–(BUSINESS WIRE)–#moregooddays–In its ongoing efforts to support the fight against breast cancer, Ford
Warriors in Pink recently commissioned a series of surveys seeking to
identify the top concerns and day-to-day challenges of patients in
treatment, as well as to examine the state of awareness of the disease
among American adults today. The study was conducted as part of the
Warriors in Pink More Good Days initiative.


Survey results indicate that maintaining their daily routines while
going through treatment is a top concern of those battling breast cancer
– second only to life expectancy. Activities patients say they need the
most logistical help with include completing household chores, running
errands and preparing balanced, healthful meals.

The study also reveals that few adults know how to provide the support
patients need. While 98 percent acknowledge the serious health threat
the disease presents, less than 60 percent are familiar with the
day-to-day challenges those undergoing treatment face. Only 28 percent
say they know how to best provide the support needed.

“What the results of the surveys tell us is that while most adults
aren’t sure how to support these patients, the majority – 75 percent –
want more information on how to help,” says Tracy Magee, Ford Warriors
in Pink brand manager. “The insights give us an opportunity to build
upon the resources we offer to ensure we respond to the needs of those
undergoing treatment.

“Through our More Good Days initiative, we’re striving to equip people
with the knowledge and resources they need to help,” adds Magee.
“Ultimately, we want to give breast cancer patients what they deserve –
more good days.”

Driving supportive actions

To date, Ford Warriors in Pink has granted more than 60,000 good day
experiences – everything from free rides to treatment centers, to meal
and errand scheduling – as part of its More Good Days initiative. Year
two of the program aims to bring about even more good days by adding two
new services in response to patients’ most pressing needs.

First, it’s working to help eliminate the hassle of grocery shopping and
meal planning by collaborating with Green Chef – the first and leading
national USDA-certified organic meal kit delivery service – to provide
free organic meal kits to patients. To help alleviate another pressing
daily concern patients have, Warriors in Pink is also working with the
nonprofit Cleaning for a Reason to provide free assistance with
household chores.

According to Michael Joseph, founder and chief executive officer, Green
Chef, food has the power to nourish not just our bodies, but also our
souls. “We’re looking forward to working with Warriors in Pink to help
friends, family and caretakers provide healthy meals to the breast
cancer patients in their lives,” he says. “Home-cooked, organic meals
make total sense in terms of providing patients with a good day.”

Debbie Sardone, president and founder, Cleaning for a Reason,
understands the importance of having help around the house for patients
going through treatment. “Cleaning for a Reason has been providing home
cleanings to cancer patients for the last 10 years,” she says. “We’re so
excited to work with Ford Warriors in Pink to bring this service to even
more patients.”

Ford Warriors in Pink will also offer free Jacki® recovery
garments to those who have recently undergone mastectomy surgery through
select treatment centers and on the Warriors in Pink website. It will
also continue working with Meal Train – an online platform for
organizing family and friends to provide meal deliveries, errand
services, childcare, rides and more. More information about these
services, as well as additional tips, tools and resources for providing
good days, is available on www.fordcares.com.

Spreading more good days through Models of Courage

Ford is building upon its longstanding Models of Courage program,
inaugurating a new class of warriors in six cities across the country.
These real-life role models – over 100 women and men who have coped with
breast cancer in inspiring ways – will help create more good days by
taking direct action to support those battling the disease in their
communities. 2016 Models of Courage are based in Atlanta, Seattle,
Miami, New York, Denver and Chicago.

To instill hope and help patients face their battles, these Models of
Courage will share their stories throughout the year at national and
community events, as well as in Warriors in Pink communications. People
are encouraged to join the conversation and share their personal stories
and insights on social media using #MoreGoodDays.

Wear the warrior spirit

This month, Ford is introducing the 2016 Warriors in Pink collection of
apparel and accessories to raise funds for breast cancer research and
resources. New items include a vest, tunic, an adult coloring book and
gold foil tattoos, along with best-selling favorites such as the annual
women’s scarf, warrior T-shirt and tote bag. One hundred percent of net
proceeds benefit The Pink Fund, Susan G. Komen, Dr. Susan Love Research
Foundation and Young Survival Coalition.

For more than 20 years, Ford Motor Company has worked to advance the
conversation around breast cancer – fueling the spirit of those living
with the disease while inspiring new generations of supporters. To date,
Ford has dedicated more than $130 million to the cause.

For more on Ford Warriors in Pink and to view the full 2016 accessories
and apparel collection, please visit www.fordcares.com.

Editor’s notes:

The Ford Warriors in Pink Breast Cancer Awareness survey was
conducted online using the field services of TNS, on behalf of Ford
Motor Company, March 18-22, 2016. The 2,500 respondents surveyed were a
nationally representative sample of U.S. adults, 18-plus in age, with a
margin of error of ±2.0%.

The Ford Warriors in Pink More Good Days survey was conducted online
using the field services of TNS, on behalf of Ford Motor Company, Feb.
17-March 1, 2016. The 551 respondents were U.S. adult women (18-plus)
who were current patients or survivors of breast cancer. Efforts were
made to achieve a mix of age, ethnicity, region, income and education;
the sample skewed 40-plus in age. The margin of error was ±4.2%.

About Cleaning for a Reason

Fighting cancer is difficult enough, but living with it is even
tougher and that’s where Cleaning for a Reason steps in. Serving the
entire United States and Canada, this nonprofit partners with
professional cleaning companies to offer free house cleanings to women
undergoing treatment for cancer. Since 2006, Cleaning for a Reason has
helped more than 21,000 women with cancer, with a donated value of more
than $5.8 million in free services. Based in Lewisville, Texas, Cleaning
for a Reason works with more than 1,200 professional cleaning companies
and continues to grow and gain support. For more information, please
visit
www.cleaningforareason.org.

About Green Chef

Green
Chef
 is the first and leading USDA-certified organic meal kit
delivery company. Green Chef makes it easy to cook healthy, delicious,
organic meals in 20-40 minutes. Each delivery contains all the
essentials to create three nourishing dinners for two, four or six
people: organic, pre-measured ingredients — including complex sauces and
spice mixes — and chef-crafted recipes. Green Chef’s menus cater to a
range of dietary preferences, including vegan, gluten-free and paleo.
For more information, visit 
www.greenchef.com or
follow Green Chef on Facebook (
GreenChefPage),
Twitter (
@GreenChef),
Instagram (
@greenchef)
or Pinterest (
Green_Chef).

About A Little Easier Recovery®

A Little Easier Recovery’s founder created the Jacki® recovery
garment while going through breast cancer treatment, beginning at
mastectomy reconstruction and lymph-node surgery. The Jacki® was
designed along the lines of ‘What would Jackie “O” wear?’, if she had to
endure breast surgery. The Jacki® Program helps restore dignity, manage
painful post-surgical drains, and surgical wounds. Its classic,
incognito style allows women to do more, feel better, and live a better
quality of life. The compassionate oncology teams distribute the Jacki®
directly to patients scheduled for mastectomy surgery. We are privileged
to have helped so many amazing women by providing this proven, unique
solution to make getting through this difficult time a little easier.
www.alittleeasierrecovery.org

About Meal Train LLC

Mealtrain.com
is a Burlington, Vermont based company that simplifies the organization
of meal giving around significant life events to strengthen friendships
and communities. So far,
mealtrain.com
has helped more than 475,000 families receive over 4,500,000 meals. In
fact, more than 5,500 families receive a meal each night because of
mealtrain.com.
For more information about Meal Train’s services, visit 
http://www.mealtrain.com/.

Ford Warriors in Pink®

Ford’s commitment in the fight against breast cancer runs well beyond
raising funds. The company is dedicated to making a difference 365 days
a year by encouraging women to become informed and visit their doctors,
educating them about how early detection saves lives. To date, Ford has
dedicated more than $130 million to the cause. The entire 2016 Ford
Warriors in Pink collection is available at
www.fordcares.com.
A full 100 percent of net proceeds from sales go to support
organizations fighting breast cancer including The Pink Fund, Susan G.
Komen, Dr. Susan Love Research Foundation and Young Survival Coalition.

About Ford Motor Company

Ford
Motor Company
is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67 plants
worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of Ford
cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury
vehicles. At the same time, Ford is aggressively pursuing emerging
opportunities through Ford Smart Mobility, the company’s plan to be a
leader in connectivity, mobility, autonomous vehicles, the customer
experience, and data and analytics. The company provides financial
services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide or Ford Motor Credit Company,
visit 
www.corporate.ford.com.

For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.

Contacts

Ford Motor Company
Anika Salceda-Wycoco
313.845.0627
asalceda@ford.com
or
Ogilvy
Public Relations
Jessica Hanson Cohen
202.729.4126
jessica.cohen@ogilvy.com