Nickelodeon’s Shimmer and Shine Preschool Series Debuts First-Ever Product Line

Robust Portfolio of Products Launches this Summer in Categories
Including Toys, Dress Up, Games, Bedding, Party Goods, Costumes,
Publishing and Stationery

Fisher-Price Exclusive Shimmer and Shine Toy Line Will Be
Unveiled During American International Toy Fair in New York City

NEW YORK–(BUSINESS WIRE)–Nickelodeon today announced that Shimmer and Shine fans will be
able to bring the genie magic home starting this summer with the launch
of a robust product portfolio inspired by the hit animated preschool
series. Nickelodeon has teamed up with best-in-class partners to
recreate the whimsical genie world across categories including toy,
dress up, games, bedding, party goods, costumes and more.

Nickelodeon and Fisher-Price, a subsidiary of Mattel Inc., will debut an
all-new toy line at this year’s New York Toy Fair that includes basic
and deluxe doll assortment and accessories, feature dolls such as
Shimmer and Shine Wish & Spin and Shimmer and Shine Magic Flying Carpet.
Products will be available nationwide in July.

“We’re thrilled to partner with Fisher-Price on this adorable girls’ toy
line that brings the magical world of Shimmer and Shine to life,”
said Jennifer Caveza, Senior Vice President, Toys, Nickelodeon Consumer
Products. “Based on our newest preschool series, Shimmer and Shine
toys are designed to inspire girls’ imaginations and make their genie
wishes come true.”

Nickelodeon has teamed up with the following partners on additional
products that will be available later this year:

  • Apparel, Accessories, Costumes and Dress Up from Just Play, Party
    City, Spirit Halloween, Global Brands Group, Freeze, Children’s
    Apparel Network, Bentex, C-Life, Handcraft, High Point, F.A.B.
    Starpoint, Accessory Innovations, Global Design Concepts, ACI,
  • Arts & Craft from Alex Brands.
  • Games and Puzzles from Cardinal and University Games.
  • Home Goods from Baby Boom, Franco, ZAK, Thermos.
  • Party and Stationery from Bullseye Playground, DecoPac, Party City,
    and MediBadge.
  • Publishing and Home Entertainment from Random House Children’s Books,
    Bendon Inc., Studio Fun, Phoenix International and Paramount Home

Shimmer and Shine, which has been picked up for a second season,
follows the twin genies-in-training who grant wishes for their friend
Leah that lead to surprising mishaps. In season two, Shimmer and Shine
will embark on more magical adventures, encounter brand-new characters
and explore vibrant new locales. The series features a
social-emotional curriculum highlighting the importance of teamwork,
resilience and overcoming obstacles. Shimmer and Shine airs
weekdays at 11 a.m. (ET/PT) on Nickelodeon and episodes from season one
are now available on DVD.

About Fisher-Price

In 1931, Herman Fisher and Irving Price embarked on a journey to change
the toy industry. Their goal: creating playthings that inspire a child’s
development. More than 85 years later, Fisher-Price remains deeply
rooted in the belief that play is the way children learn best. To this
day, understanding the importance of play in building a child’s skills
is the fundamental principle, as the company strives to enrich the lives
of families with young children around the globe. United by the passion
for a child’s safe care and development at each age and stage, the
people of Fisher-Price work tirelessly to bring families the best toys
and baby products in the world. Some of the company’s best-known brands
include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®,
and it’s also a leading developer of character-based toys for children’s
programming such as Thomas & Friends™, Blaze and the Monster Machines
and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc.
(NASDAQ:MAT). For more information, visit
(U.S.) and
(Canada) or connect with Fisher-Price on Instagram, YouTube, Facebook,
Twitter or Pinterest.

About Nickelodeon

Nickelodeon, now in its 36th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books and feature films. Nickelodeon’s
U.S. television network is seen in almost 100 million households and has
been the number-one-rated basic cable network for 20 consecutive years.
For more information or artwork, visit
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).


Talia Yates