NIKE Unveils “Unlimited Youth” Film Celebrating Athletes Who Push Beyond Their Limits to Embody an Unlimited Mindset
At 86, “Iron Nun” shows that a positive attitude is the key to success
BEAVERTON, Ore.–(BUSINESS WIRE)–NIKE, Inc. (NYSE:NKE) today unveiled a new film that captures how an
unlimited mindset can be the key to breaking through limits, while
staying forever young.
“Unlimited
Youth” celebrates an extraordinary athlete, Sister
Madonna Buder, and her determination to defy conventional conceptions of
age. It is the latest installment in Nike’s “Just Do It – Nike Unlimited
Campaign,” which hails both the everyday athlete and the champion
athletes who regularly push beyond the unimaginable.
Sister Madonna Buder didn’t start running until age 48, but that first
led to many more. Running eventually evolved into swimming and biking
and her first IRONMAN® triathlon at age 55. Now 86 years old, with more
than 370 triathlons under her belt, 45 of those at IRONMAN distances,
Sister Madonna is still going strong. Her steely resolve has earned her
the nickname the “Iron Nun.” Along the way she’s had some setbacks —
missing a race finish by a matter of seconds, multiple broken bones,
wetsuit issues — but, she proclaims, “The only failure is not to try,
because your effort in itself is a success.”
“Our ‘Just Do It – Nike Unlimited Campaign’ is breaking new ground and
connecting with consumers by celebrating the everyday athletes and
champion athletes who push their limits daily,” said Greg Hoffman, Nike
Chief Marketing Officer. “Sister Madonna Buder is yet another amazing
example of what can be achieved when we realize that limits are only as
big as we make them. We hope her story connects and inspires others to
reach past their limits to realize their own unlimited potential.”
“Unlimited Youth” follows “Unlimited
Future,” “Unlimited
You,” “Unlimited
Courage” and “Unlimited
Together” as part of a campaign that has already struck a chord with
millions of consumers around the world, amassing over 275 million global
views across multiple platforms to date.
The company also profiles a number of its premier athletes including
Gabby Douglas, Simone Biles, Ashton Eaton and Allyson Felix, here,
detailing in-depth the resolve that victory requires. The films are just
one component of Nike’s global campaign celebrating athletes around the
world across an amazing year of sport. Consumer activations are taking
place in Los Angeles, London, New York, Paris, Rio, São Paulo, Shanghai
and Tokyo, with the Nike Unlimited Cross-Category footwear collection
available at retail across the globe.
About
NIKE, Inc. NIKE, Inc., based near Beaverton, Oregon, is
the world’s leading designer, marketer and distributor of authentic
athletic footwear, apparel, equipment and accessories for a wide variety
of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries
include Converse Inc., which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley International
LLC, which designs, markets and distributes surf and youth lifestyle
footwear, apparel and accessories. For more information, Nike’s earnings
releases and other financial information are available at http://investors.nike.com.
Individuals can also visit http://news.nike.com/
and follow @Nike.
For more information, including multi-media materials, please visit: http://news.nike.com/
Contacts
NIKE, Inc.
Media Relations
212-367-4447
