Nintendo Celebrates MAR10 Day by Bringing Smiles to People of All Ages

Mario-Themed Starlight Children’s Foundation Brave Gowns, Facebook
Messenger Camera Art and Deals Highlight the Day

REDMOND, Wash.–(BUSINESS WIRE)–Every year, MAR10 Day (March 10, Mar. 10, MAR10 … get it?) is about two
things: Mario and his many awesome fans. This year’s big day is no
exception. To celebrate MAR10 Day, Nintendo encourages people of all
ages to enjoy a host of heartfelt and joyous activities to honor one of
the most iconic video game characters of all time (and one who has kept
overalls in style for more than 30 years).

To kick off the celebration, Nintendo is working with Starlight
Children’s Foundation, a nonprofit organization that brightens the lives
of seriously ill children by providing hospitalized kids with
entertainment, education and innovative technology. Nintendo will be
providing new designs for the foundation’s Starlight Brave Gowns, which
help sick kids feel like superstars by replacing unattractive,
uncomfortable and embarrassing hospital garments with comfortable and
brightly colored gowns. Featuring characters from the Mushroom Kingdom,
these new Starlight Brave Gowns include colorful depictions of Mario,
Luigi, Princess Peach, Donkey Kong and Yoshi. Additionally, Nintendo
will provide a donation to Starlight Children’s Foundation to help
create 2,000 gowns for this fun and colorful program.

“Mario puts a smile on everyone’s face, and we wanted our activities on
MAR10 Day to reflect that,” said Don James, Nintendo of America’s
Executive Vice President of Operations. “Whether a longtime fan or
someone new to the world of Nintendo, Mario can power up anyone’s day.”

People who visit Facebook on MAR10 Day will be able to use a free
Mario-themed frame for their Facebook profile photo from March 10 at 5
a.m. PT until March 12 at 11:59 p.m. PT. The frame will add iconic items
from the Super Mario Bros. universe to any photo or image, and is
also available inside the Messenger Camera. To find the frame in
Messenger, simply open the Messenger app, take a photo and then tap the
smiley face icon. This special frame will be the first one to appear in
the top “Featured” section. Users can then just tap to add it to their

Great rewards, deals and sales are also part of the upcoming MAR10 Day
celebrations. Select digital games starring Mario will be 20 percent off
on on March 10 (offer valid while supplies last). In
addition, My Nintendo is offering Mario-themed rewards all day,
including 30 percent off the Mario
Kart 8
game for the Wii
console, the Mario
Kart 8
DLC Pack 2
that features Animal Crossing
characters and two Mario-inspired wallpapers. Visit
for more information and to redeem My Nintendo points.

The celebration of Mario and all his fans is not just reserved for March
10 – with Mario, one day is never enough! This coming weekend will be
host to two major events: PAX East in Boston and the Kids’ Choice Awards
2017, which airs live on Nickelodeon on March 11 at 8 p.m. ET/5 p.m. PT.
Both of these events will heavily feature Mario in games like Mario
Kart 8 Deluxe
for the Nintendo
system. If you’re headed to PAX East, definitely check out
the Nintendo booth to get hands-on time with Mario Kart 8 Deluxe.

For more information about Nintendo and Mario, visit
To find more Mario news, participate in polls and take fun quizzes all
about Mario and friends, visit

Nintendo Switch and Wii U feature parental controls that let adults
manage content their children can access. For more information about
this and other features, visit

About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Wii U
and Wiihome consoles, and Nintendo 3DS and
Nintendo DS families of portable systems. Since 1983, when
it launched the Nintendo Entertainment System, Nintendo has
sold more than 4.4 billion video games and more than 696 million
hardware units globally, including the current-generation Wii U,
Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy,
Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi
XL, Super NES, Nintendo 64, Nintendo
GameCube and Wii systems. It has also created industry icons
that have become well-known, household names such as Mario,
Donkey Kong, Metroid, Zelda and
Pokémon. A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s
operations in the Western Hemisphere. For more information about
Nintendo, please visit the company’s website at

About Starlight Children’s Foundation: Starlight’s mission
is to brighten the lives of seriously ill children and their families by
turning pain, fear and stress into laughter, fun and joy – because a
sick kid is still a kid at heart. Founded in 1982 by Peter Samuelson and
Emma Samms, Starlight has helped more than 60 million critically,
chronically and terminally ill or injured children in the US, Canada,
Australia and the UK by providing programs that offer the best in
entertainment, education and one-of-a-kind experiences. Steven Spielberg
serves as the organization’s Chairman Emeritus. Learn more at
and follow Starlight on Facebook,
and Twitter.

Note to editors: Nintendo press materials are available at,
a password-protected site. To obtain a login, please register on the


Michelle Mandara, 212-373-6051
Garcia, 213-335-5536