Nintendo Partners with SONIC, America’s Drive-In to Add Some Mario & Luigi Fun to Kids Meals

Order a Wacky Pack to Receive One of Several Mario &
Luigi: Paper Jam Toys

REDMOND, Wash.–(BUSINESS WIRE)–Folks that visit a SONIC®
Drive-In
between April 19 and June 30 are in for a special Nintendo
treat. By ordering a Wacky Pack® – a kids meal that includes
a selection of popular items like hot dogs, chicken strips, apple slices
and juice – visitors will receive a colorful toy based on the Mario
& Luigi: Paper Jam
game for the Nintendo
3DS
system. Mario & Luigi: Paper Jam finds classic
Nintendo characters Mario, Luigi and Paper Mario teaming up for the
first time for a playful and absolutely hilarious role-playing adventure.


Mario & Luigi: Paper Jam combines the charming world of Mario
& Luigi
with the colorful Paper Mario universe,” said
Scott Moffitt, Nintendo of America’s Executive Vice President of Sales &
Marketing. “SONIC Drive-In is the ideal location to premiere the very
first toys based on this unique collaboration.”

Each of the five Mario & Luigi: Paper Jam toys looks and
plays differently, offering kids a variety of fun options. One toy
shaped like Mario races across the room on wheels, while another
featuring Paper Mario and Luigi spins around like a top. Two of the toys
even resemble the folded-up paper look of the outrageous papercraft
battles featured in the game.

SONIC Drive-in is the nation’s largest drive-in restaurant chain,
serving more than 3 million customers every day. Nearly 90 percent of
SONIC’s 3,500 drive-in locations are owned and operated by local
business men and women. For more than 60 years, SONIC has delighted
guests with signature menu items, more than 1.3 million drink
combinations and friendly service by iconic Carhops.

For more information about Mario & Luigi: Paper Jam, visit http://marioandluigipaperjam.nintendo.com/.
For more information about Sonic Drive-In, visit https://www.sonicdrivein.com/.

Remember that Nintendo 3DS features parental controls that let adults
manage the content their children can access. For more information about
this and other features, visit http://www.nintendo.com/3ds.

About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Wii U
and Wiihome consoles, and Nintendo 3DS and
Nintendo DS families of portable systems. Since 1983, when
it launched the Nintendo Entertainment System, Nintendo has
sold more than 4.3 billion video games and more than 692 million
hardware units globally, including the current-generation Wii U,
Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy,
Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi
XL, Super NES, Nintendo 64, Nintendo
GameCube and Wii systems. It has also created industry icons
that have become well-known, household names such as Mario,
Donkey Kong, Metroid, Zelda and
Pokémon. A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s
operations in the Western Hemisphere. For more information about
Nintendo, please visit the company’s website at http://www.nintendo.com.

Note to editors: Nintendo press materials are available at http://press.nintendo.com,
a password-protected site. To obtain a login, please register on the
site.

Contacts

GOLIN
Eddie Garcia, 213-335-5536
egarcia@golin.com
or
Kathryn
Green, 415-318-4308
kgreen@golin.com