OrthoLite Expands Children’s Offerings with Step & Stride Partnership

Fall/winter collection for boys and girls features OrthoLite comfort
technology

AMHERST, Mass.–(BUSINESS WIRE)–OrthoLite,
the leading provider of comfort and performance insoles, today announces
a new partnership with Step
& Stride
, of Vida Shoes International. Step & Stride is
reintroduced to the marketplace with a new fall/winter 2016 collection
offering fashionable, comfortable and affordable footwear for boys and
girls from infant to age six. The collection will become available in
national footwear stores, department stores, independent retailers and
online for the fall 2016 season.

In 1969, Step & Stride was introduced into the market with fashionable
shoes for babies at affordable prices. Dedicated to innovation
throughout the years, Step & Stride is seen as a true partner in retail;
offering a full range of styles, sizes and display solutions. Now with
many years of building quality children’s footwear, Vida is excited to
resurrect this heritage brand and add Step & Stride to its portfolio.

“Performance is key when you’re on the go, and Step & Stride leverages
OrthoLite technologies and designs to provide high quality footwear for
kids with the ultimate comfort,” said Pamela Gelsomini, OrthoLite
president. “Step & Stride is a brand that consumers can go to for all of
their kids footwear needs from play to dress as their feet grow.”

With the ever-changing retail landscape, Step & Stride incorporates a
modern take on classic footwear. The fall/winter collection takes a
“back to basics” approach and features OrthoLite co-branded footbeds in
all of its styles ranging from $32-$44 MSRP. Key styles include the
Kate, Derby, and Lyon.

“Step & Stride has a rich and magical history in the footwear industry,
conveying a whimsical feel,” said Luis Gonzalez Palacio, Design Director
of Step & Stride. “This collection features OrthoLite’s identifiable
proprietary technology in each style helping keep feet healthy and stink
free. Uniquely flexible outsoles and dual density cushioning keep feet
comfortable for all day play, and removable insoles in every style offer
the option for both medium and wide widths. The focus on comfort,
wellness, and fit with OrthoLite sets Step & Stride shoes apart from the
competition.”

Stay up to date by liking OrthoLite
on Facebook and following the brand on Twitter @OrthoLite
and Instagram @OrthoLiteFoam.
OrthoLite insoles can be purchased online for $19.99 at www.OrthoLite.com.

Access Step & Stride on Facebook @step&stride
and Instagram @stepandstride.

About OrthoLite:

OrthoLite, headquartered in Amherst, Mass., is the world’s leading
supplier of open cell foam insoles found in more than 400 million
adults’ and children’s shoes each year, including Nike, ASICS, Clarks,
New Balance, Merrell, Puma, Vans and Timberland. OrthoLite combines
polyurethane and recycled rubber to provide superior cushioning,
comfort, performance and breathability. OrthoLite is committed to
helping athletes of all ages achieve their dreams. OrthoLite is a
partner of Girls
on the Run
, the Official Insole of the New
York Yankees
, Mariano
Rivera
, American
Trail Running Association (ATRA)
, and a founding sponsor of the Level
Field Fund
, an organization providing financial support necessary
for uniquely talented athletes to be able to train and compete
successfully. To purchase insoles or for more information, please visit www.OrthoLite.com.

About Step & Stride:

Step & Stride addresses all major footwear categories for boys and girls
from age 0 – 6, offering versatile styles that are both fashionable and
affordable. In addition to staying trend right, Step & Stride uses
identifiable proprietary technology, including the use of OrthoLite,
uniquely flexible outsoles and dual density cushioning, and removable
insoles or adjustable buckles in every style, staying true to the
brand’s emphasis on comfort, wellness, and fit.

About Vida Brands:

Since 1973, Vida Shoes International has been committed to becoming a
global leader in the footwear industry. Dedicated to designing,
producing and marketing quality branded footwear, Vida has access to
expansive international resources. Vida’s wealth of knowledge stems from
the diversity of brands and successful products produced year after year.

Contacts

Media Contact for OrthoLite:
Molly Owen, 617-939-8445
mowen@conecomm.com
or
Media
Contact for Step & Stride:

Julia Geldzahler, 212-246-1900
ext 238
julia.geldzahler@vidagroup.com