Our Little Rebellion™ Pumps Up the Snacking Aisle with New Protein Crisps Line

Leader in Non-GMO Popped Snacks Launches Savory, Plant-Based Protein
Chips at Natural Products Expo West 2017

LIBERTY, N.Y.–(BUSINESS WIRE)–#ExpoWestOur
Little Rebellion
™, a family of insanely delicious, non-GMO and
gluten-free popped snacks that prove health and taste can coexist, will
debut a new line of light and crispy protein-packed snacks, Protein
Crisps, at Natural Products Expo West, March 9-12, 2017. Boasting 10
grams of plant-based protein per serving, the new Protein Crisps will be
available in three addictively delicious, crowd-pleasing flavors: Wasabi
Ginger with Honey, Hot Buffalo and Sweet & Smokey BBQ. Attendees of Expo
West will be among the first to taste the new snack innovation, and are
invited to visit the Our Little Rebellion booth #4348 for samples
and more information.


New Protein Crisps combine bold and spicy flavor profiles with solid
nutrition for a healthy yet delicious snack that anyone can feel good
about. At only 90 calories per serving, the snacks are a tasty new
low-calorie way to integrate more plant-based protein at lunch and
dinner, between meals, before or after a sweat session, parties and more.

“Protein is something that many people struggle to get enough of
everyday, especially from their snacks,” said Paul Nardone, chief
executive officer at BFY Brands, parent company of Our Little Rebellion.
“With the explosion of plant-based protein, and shoppers reinventing
mealtime by snacking more frequently and therefore demanding more from
their snacks, creating a protein-packed snack that still delivers on our
brand promise has been in our crosshairs for some time. Everything we
make has to taste amazing first and foremost, be made with ingredient
transparency, and be non-GMO and gluten-free. Our new Protein Crisps
check every box, and we’re eager to see how consumers and retailers
alike respond.”

Like all other Our Little Rebellion snacks, new Protein Crisps are
popped for a satisfyingly crunchy texture and are never fried. The
snacks are also Non-GMO Project Verified, Certified Gluten Free, and
contain no artificial anything. Additional flavor details include:

  • Wasabi Ginger with Honey – fiery wasabi
    and spicy ginger create the perfectly peppery, yet slightly sweet
    fusion inspired by this traditional Asian pairing
  • Hot Buffalo – it’s everything you love
    about the perfect wings and dipping sauce, without the greasy fingers
    and extra calories
  • Sweet & Smokey BBQ – a classic take
    on finger-lickin’, stick-to-your-ribs BBQ that’s spicy, sweet and
    smoky all in one bite

Protein Crisps will begin shipping in April 2017 with a suggested retail
price of $3.99/5 oz. bag. Our Little Rebellion’s portfolio of snacks,
including PopCorners®
and Bean
Crisps™
, are available at grocers and natural, club and convenience
food channels throughout the United States, as well as online retailers.
PopCorners are also available on select JetBlue flights. To learn more,
or to locate Protein Crisps at a retailer near you, please visit www.ourlittlerebellion.com.

About Our Little Rebellion

Our Little Rebellion™ crafts ridiculously delicious popped snacks on a
mission to prove that health and taste can coexist. All Our Little
Rebellion snacks, including its cornerstone line, PopCorners®, as well
as Protein Crisps and Bean Crisps™, are Certified Gluten Free, OU
Kosher, and made with non-GMO ingredients and without anything
artificial. Uniting undeniably-delicious flavors, minimally processed
ingredients and a perfectly imperfect, crunchy texture for a wholesome,
healthier snack that’s never fried, Our Little Rebellion delivers a
snacking experience that’s perfect for mindful munchers everywhere, from
game day parties to after school snacks and lunches on-the-go. For more
information, please visit www.ourlittlerebellion.com.

Contacts

Rachel Kay Public Relations
Malena Whetro, 858-243-4761
malena@rkpr.net