Organizations reveal how the design of the partnership has evolved to
meet the expectations of millennial parents
DAVOS, Switzerland–(BUSINESS WIRE)–At this year’s World Economic Forum Annual Meeting, Pampers® and UNICEF
will bring together leading experts to discuss the lasting impact of
their decade-long collaboration to protect mothers and their babies from
maternal and newborn tetanus (MNT).
To date, this globally recognized public-private partnership has helped
eliminate MNT in 17 countries*, saving the lives of an estimated 500,000
newborns and protecting 100 million women and their babies from the
deadly disease. In a panel discussion at the Annual Meeting, Pampers and
UNICEF will share for the first time how the ‘1 pack = 1 vaccine’
initiative has evolved over time to remain relevant to a new generation
“The longevity and lasting impact of the Pampers–UNICEF partnership is
nothing short of extraordinary,” said Gary Coombe, P&G President
Europe. “We have been able to remain committed to the simplicity of
the 1 pack = 1 vaccine mechanic while understanding the changing needs
and expectations of parents, and evolving the partnership communication
to continuously create meaningful engagement. We will continue to adapt
and evolve, as we remain in partnership with UNICEF to help protect the
world’s babies against this deadly disease.”
The 1 pack = 1 vaccine campaign combines two components that have
contributed to defeating a disease such as maternal and newborn tetanus:
raising funds and raising awareness about the disease. Although much has
already been achieved, there is more work to be done, as MNT still
threatens the lives of 71 million women and their newborns.
“The partnership between Pampers and UNICEF has resulted in greater
awareness around the world of maternal and newborn tetanus and has made
a genuine difference in the lives of millions,” said Gérard
Bocquenet, Director, Private Fundraising and Partnerships, UNICEF.
“Eliminating the disease in the remaining 21 countries will require even
more commitment and investment, but it must – and can – be done.”
The panel discussion will be hosted by Sir Martin Sorrell, Chief
Executive Officer of WPP. “We live in an era when purpose is core to
brands – that is to say doing good is good for business, if you are in
business for the long term. You must aim to motivate all stakeholders.
At this time there is also a renewed importance for public-private
partnerships. We are very proud to be associated with the Pampers –
UNICEF 1 pack = 1 vaccine campaign and applaud the lasting and
meaningful impact of this partnership.”
Maria Bartiromo, Anchor and Global Markets Editor, FOX, will
serve as moderator of the discussion.
*Since the Pampers–UNICEF partnership began in 2006, Pampers funding has
helped to eliminate MNT in 17 countries: Burkina Faso, Cambodia,
Cameroon, Côte d’Ivoire, Gabon, Ghana, Guinea Bissau, Lao PDR, Liberia,
Madagascar, Mauritania, Myanmar, Senegal, Tanzania, Timor Leste, Sierra
Leone and Uganda.
Hill & Knowlton Strategies
Vicki Johnson, 00 44 207 413 3443