Pantene and Priyanka Chopra Team Up to Encourage Others to #GoGentle in a Harsh World

Pantene Demonstrates that When Faced with Negativity, There is More
Strength in Being Gentle than Being Harsh

CINCINNATI–(BUSINESS WIRE)–(NYSE: PG) – Pantene, with the help of Brand Ambassador Priyanka
Chopra, is encouraging people to take the gentler, and sometimes more
difficult, approach of being kind in the midst of harshness. In today’s
world, where a lot of conversations are happening online, harsh comments
often outnumber and outshine the kind ones. To demonstrate the impact a
positive voice can have versus a negative one, Pantene created a new
video
highlighting Chopra’s reactions to actual social media
comments about her – both negative and positive. Pantene hopes to
inspire women to use their inner strength to #GoGentle in the face of
adverse interactions and encourage each other to rise above, and build
others up.

“The internet is one example of a place where people look for
inspiration or encouragement, it shouldn’t be a place where being put
down is the norm,” said Chopra. “I’m proud to partner with Pantene on
the #GoGentle message and demonstrate to people that kindness takes more
strength than anger or harshness. I’m honored to be working with a brand
like Pantene that is recognizing this.”

Pantene is emboldening consumers to be kind in the face of negativity
and help spread the message to #GoGentle in challenging situations. In
addition to sharing the video of Priyanka, Pantene is equipping women
with GIFs
of Priyanka memes and emojis to encourage a #GoGentle response during
difficult interactions online.

“Together with Priyanka, we want to encourage others to take a gentler
approach in the sometimes-difficult world we all live in,” says Ilaria
Resta, Vice President of Hair Care for North America at Procter &
Gamble. “It’s a leadership style I try to bring to our team – strong
leadership, through a more gentle and empowering approach. It’s an ethos
we want to bring to life with Pantene, and to life with consumers.”

What is true for life is true for hair, which is why Pantene developed
innovative products to take the harshness out of washing your hair. The
new Pantene Pro-V Micellar Collection gently transforms fragile hair
into strong strands, demonstrating there is more strength in being
gentle than harsh with hair and beyond.

It’s your turn to #GoGentle by visiting Pantene’s
YouTube channel
to watch and share the full #GoGentle video and GIFs
of Priyanka memes and emojis
.

For more information, visit www.Pantene.com.
To see upcoming exclusive content of Priyanka Chopra, follow Pantene on
Instagram at https://www.instagram.com/pantene/
and Twitter at http://twitter.com/Pantene,
become a fan on Facebook at http://www.facebook.com/PanteneNA
and subscribe on YouTube www.youtube.com/Pantene.

ABOUT PANTENE PRO-V®:

Pantene Pro-V, is the world’s #1 hair care brand, with hair care
collections to help provide women with their most beautiful, healthy
hair. The current Pantene Pro-V offerings include: Breakage Defense,
Beautiful Lengths, Classic Clean, Curl Perfection, Damage Detox Scalp
Care, Daily Moisture Renewal, Full & Strong, Hydra Scalp Care, Ice
Shine, Nature Fusion, Radiant Color Shine, Radiant Color Volume, Repair
& Protect, Smooth & Sleek, Pro-V Style Series, Sheer Volume, Truly
Natural, Truly Relaxed, and Ultimate 10. The Pantene Gold Series
Collection and the New Premium Micellar Collection. Powered by 70 years
of experience, 200 scientists and partnerships with 11 leading
independent hair doctors from around the world, Pantene’s Pro-V Formula
works inside and out for beautiful hair rooted in true, lasting health.

ABOUT PRIYANKA CHOPRA:

Priyanka Chopra is a multifaceted personality and one of the most
recognized and applauded talents in the world. Her foray into the
entertainment industry began at the age of 17 when she won Miss India
and went on to win Miss World the following year, a title that
catapulted her to international stardom. In September 2015, Priyanka
made her American TV acting debut as Alex Parrish on ABC’s hit drama
‘Quantico,’ making history as the first Indian actor to star as the lead
of a TV drama series – Quantico is currently in its third season and has
been licensed in 212 territories (excluding the U.S. and Canada), across
54 languages. In January 2016, Priyanka won a People’s Choice Award for
her role in ‘Quantico’ in the category of “Favorite Actress in a New
Television Series,” again making history as the first Indian actress to
win a People’s Choice Award; and in April 2016 she was featured on the
cover of TIME magazine’s coveted TIME 100 issue, as one of the Most
Influential People in the world. With more than 54 million social media
followers, and growing by the day, Priyanka is also committed to using
her reach for good. Priyanka was named a global UNICEF Goodwill
Ambassador, after serving as a National Goodwill Ambassador to India for
10 years. She is also a UN Foundation Girl Up Champion, and is involved
in many efforts to protect children’s rights and promote the education
of girls in India, including her namesake charity The Priyanka Chopra
Foundation for Health and Education. Priyanka splits her time between
NYC and Mumbai — but is quick to point out that she mainly lives on an
airplane.

ABOUT PROCTER & GAMBLE:

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

Contacts

DeVries Global
JorDana Trani, 212-546-8514
jtrani@devriesglobal.com

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