Brand Continues its ‘Strong is Beautiful’ Campaign with a New Video
CINCINNATI–(BUSINESS WIRE)–(NYSE: PG) – Pantene believes strong is beautiful and empowers
women and girls by helping to build their confidence. The brand is
furthering its ‘Strong is Beautiful’ campaign by celebrating the next
generation of strong women.
Research1 shows that quality time spent with dads is key in
raising daughters who are more self-confident, self-reliant and more
successful in school and in their careers. In an ongoing commitment to
celebrate and enable women’s strength, Pantene partnered with NFL dads, New
Orleans Saints’ Benjamin Watson, Pittsburgh Steelers’ DeAngelo
Williams and Dallas Cowboys’ Jason Witten, to help give dads
the tools to spend more quality time with their daughters – an act that
helps foster confidence and strength in young girls.
Pantene is releasing a series of four how-to videos and one :30 ensemble
commercial featuring Watson, Williams and Witten styling their
daughters’ hair. Their Dad-Dos include the ‘Curtain Call,’ the ‘Who
Dad-Do,’ and the ‘Daddy and Angel Bug’s Magnificent Pigtails.’
“Pantene celebrates and empowers women with our message of ‘Strong is
Beautiful.’ We know strength and self-esteem start by building
confidence in girls at a young age,” says Jodi Allen, Vice President of
P&G Hair Care & Color for North America. “We hope our new series of
how-to videos shows dads how easy and fun it can be to spend quality
time with their daughters by doing their hair. The quality time spent
with their daughters now will foster the next generation of strong and
Visit Pantene’s YouTube channel here
to watch all of the #DadDo videos, or visit the links below.
is Beautiful | Pantene Dad-Do
#1 by NFL’s DeAngelo Williams | Twisted Pigtails with Pantene
#2 by NFL’s Benjamin Watson | Braided Pigtails with Pantene
#3 by NFL’s Jason Witten | The Ballerina Bun with Pantene
#4 by NFL’s DeAngelo Williams | The Princess Puff with Pantene
For additional #DadDo content, follow Pantene on Instagram at https://instagram.com/Pantene
and Twitter at http://twitter.com/Pantene,
or become a fan on Facebook at http://www.facebook.com/PanteneNA.
ABOUT PANTENE PRO-V®:
Pantene Pro-V, the world’s #1 hair care brand, includes 19 collections
to help provide women with their most beautiful, healthy hair. The
current Pantene Pro-V offerings include: Anti-Breakage, AquaLight,
Beautiful Lengths, Classic Clean, Color Revival, Curl Perfection, Damage
Detox, Daily Moisture Renewal, Full & Strong, Ice Shine, Nature Fusion,
Repair & Protect, Smooth & Sleek, Pro-V Style Series, Sheer Volume,
Truly Natural, Truly Relaxed, and Ultimate 10. Pantene Expert offerings
include: Age Defy, Intense Hydration, Intense Colorcare, Intense Repair
and Intense Smooth. Powered by 70 years of experience, 200 scientists
and partnerships with 11 leading independent hair doctors from around
the world, Pantene’s Pro-V Formula works inside and out for beautiful
hair rooted in true, lasting health.
ABOUT PROCTER & GAMBLE:
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
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community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
1 Dr. Linda Nielsen, “College Daughters’ Relationships with
Their Fathers: A 15 year study,” Wake Forest University, 2006.