PBTEEN POP-UP STORE OPENING IN SAN DIEGO

PBteen to Host Two Days of Events Beginning on Friday, August 19th
at 10:00 AM

SAN DIEGO–(BUSINESS WIRE)–PBteen,
a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
today announces the opening of its pop-up store in San Diego, California
on Friday, August 19th. Occupying more than 5,000 square feet
at The Mall at University Town Center, the pop-up store will be the
largest of any PBteen location. The San Diego store location was created
specifically with teens in mind, and will offer design service experts
to help customers design their ultimate bedroom, study space, lounge and
dorm room.

“We are excited to open the largest of our PBteen stores in San Diego,”
said Jennifer Kellor, executive vice president of merchandising for
PBteen and Pottery Barn Kids. “This new location will allow our
customers the localized opportunity to experience our product assortment
and work with design experts to discover fun, easy and creative ways to
design their dream space.”

To celebrate the opening, PBteen has partnered with local influencers, McKenna
Blue
and Jaysea
DeVoe
to host a series of events. In addition to in-store events,
customers will have the opportunity to win PBteen gift cards on opening
day with values ranging from $50-$250. One customer will win a “golden
ticket” $500 gift card.

Schedule of Events
Friday, August 19th at 10:00 a.m. PBteen Pop-Up
Store Opens
Friday, August 19th from 11:00 a.m. – 1:00 p.m., Join
McKenna Blue, local San Diegian, Fashion and Lifestyle blogger for a DIY
“Lennon & Maisy” inspired flower crown class. Following the flower crown
class, McKenna will help customers find decorating inspiration with her
favorite PBteen décor pieces.

Saturday, August 20th Yoga Sessions will be held at 11:30
a.m. and 2:30 p.m.
Meet and practice with the youngest certified
yoga instructor, Jaysea DeVoe age 14, from Encinitas based SeaVibes Yoga
studio. Jaysea will be hosting PBteen style sessions focused on creating
the ultimate zen space to practice yoga at home. Following the style
session join Jaysea in a 30 minute yoga class. Customers are encouraged
to RSVP
to reserve a spot in the yoga classes.

For up-to-date information on in-store events and home décor
inspiration, customers can follow the San Diego store Instagram page
@pbteen_sandiego and join the conversation with #pbteenpopup. The PBteen
pop-up store is open Monday – Saturday 10:00 a.m. – 9:00 p.m. and Sunday
11:00 a.m. – 7:00 p.m. The store’s address is 4575 La Jolla Village Dr,
San Diego, CA 92122.

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms,
study
and lounge
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding,
window
treatments
, rugs,
lighting,
gear,
decorative
accessories
, storage
and organization solutions
, and furniture including beanbag
chairs
. PBdorm,
launched in 2010, is an exclusive collection that offers dorm
furniture
and essentials. This collection includes XL
twin sheets
, lighting,
seating,
storage
bins
and organization solutions, and other accessories designed to
help teens turn their dorm room into their ultimate home away from home.
PBteen products are available through direct mail catalogs, e-commerce
site PBteen.com
and U.S. retail
stores
. PBteen currently offers international shipping to customers
worldwide. PBteen has an active following on Facebook,
Twitter,
YouTube,
Pinterest,
Instagram,
PBteen
and its PBteen
blog. PBteen is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 624
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East and the Philippines and stores and e-commerce
websites in Mexico.

Contacts

Kelley Loeffler
Public Relations, PBteen
415-402-4007
kloeffler@wsgc.com