Peace Tea® Puts a Refreshing Spin on Summer with Debut of Choose Peace Campaign

Peace Tea{m} of Influencers to Post Randomer Random Acts of Kindness
on Social Media, Spurring $75,000 Donation to RandomActs.org

ATLANTA–(BUSINESS WIRE)–Over the next three months, 84 percent of teens and young adults (ages
17-24) anticipate performing a random act of kindness for friends,
family members or even strangers. Peace Tea – the leading refreshment
tea brand in The Coca-Cola Company’s U.S. portfolio – wants that
kindness to spread even further with its #ChoosePeace summer campaign,
encouraging Randomer Random Acts of Kindness.

Yes, we know what you’re thinking. And no, that’s not a typo. Like Peace
Tea, “randomer” stands for being bolder than the rest, the unexpected
highlight of an otherwise ordinary day.

Got it? Okay, now back to the details.

Enter: The Peace Tea{m} – a group of influential personalities who,
beginning this week, will share their own Randomer Random Acts of
Kindness
on social media. With every “like” of a Peace Tea{m}
Facebook or Instagram post, Peace Tea will donate $1 to RandomActs.org,
a charity that funds random acts of kindness around the world. Followers
who share a Peace Tea{m} Facebook post or comment on a Peace Tea{m}
Instagram post will up the ante, triggering a $2 donation to
RandomActs.org.

Easy, right? Yes! A recent survey revealed that 75 percent of those
between the ages of 17-24 have performed a random act of kindness within
the last three months and of those on the receiving end, 83 percent were
inspired to perform a random act of kindness for someone else. As if
anyone needed another reason to perform a Randomer Random Act of
Kindness
, Peace Tea’s donation to RandomActs.org will be as much as
$75,000.

“Choose Peace is a deliberate double entendre encouraging people to of
course Choose Peace Tea – and then choose peace by performing a
Randomer Random Act of Kindness to brighten someone’s day,” said Handley
Mikec, Peace Tea associate brand manager. “Peace at its core is a
two-way street, an open dialogue. That’s why #ChoosePeace is focused on
talking with our fans, not at them – which comes to life
via the Peace Tea{m} content and bringing people together with Randomer
Random Acts.”

Comprised of nearly 20 influencers – including Lela Brown, Alexis Jayde
Burnett, Caden Conrique, Branden Harvey, Morgan Harper Nichols and Bryce
Xavier – the Peace Tea{m} has a following of more than 5.3 million
people across their Facebook, Instagram, Twitter, Snapchat, and
Musical.ly platforms.

“I was so honored to join Peace Tea for this project this summer,
especially when I found out that this was all about celebrating the good
in the world. As the creator of the Goodnewspaper, this is SO in-line
with my values and passions,” said founder of @goodgoodgoodco
Branden Harvey (@BrandenHarvey),
who boasts more than 100,000 followers on social media. “I’m often asked
to promote brands, but Peace Tea asked me to promote kindness. How could
I say no?”

“I know it’s not a competition, but I’m hopeful that my audience is
motivated to help boost donations and spread kindness in their daily
lives as well,” said Morgan Harper Nichols (@morganharpernichols)
with 106,000 followers. “I take pride in all of my content, but I feel
especially invested in this one because I know the potential it has to
impact other people’s lives, in even a simple, small way.”

The Peace Tea{m} and #ChoosePeace creative campaign will be supported by
online video pre-roll, sponsored social content and banner ads, as well
as point-of-sale displays where Peace Tea is sold. Street teams will
also be at major events throughout the summer to offer free Peace Tea
samples while encouraging drinkers to engage in Randomer Random Acts of
Kindness.

Fans may visit www.PeaceTea.com
or follow @PeaceTea on Instagram and Facebook for more information, and
then tagging their own Randomer Random Acts of Kindness with the
#ChoosePeace and #PeaceTeam hashtags.

About Peace Tea

Part of the Coca-Cola family since 2014, Peace Tea is the company’s
leading refreshment tea brand, thanks to its eye-catching 23 fl. oz.
cans and seven refreshingly bold flavors: Caddy Shack, Razzleberry,
Georgia Peach, Sno-Berry, Texas Style Sweet Tea, Green Tea, and Sweet
Lemon. For more information, including a store locater, visit www.PeaceTea.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering
over 500 brands in more than 200 countries. In addition to the company’s
Coca-Cola brands, our portfolio includes some of the world’s most
valuable beverage brands, such as AdeS soy-based beverages, Ayataka
green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia
coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and
juices, Minute Maid juices, Powerade sports drinks, Simply juices,
smartwater, Sprite, vitaminwater and ZICO coconut water. We’re
constantly transforming our portfolio, from reducing sugar in our drinks
to bringing innovative new products to market. We’re also working to
reduce our environmental impact by replenishing water and promoting
recycling. With our bottling partners, we employ more than 700,000
people, bringing economic opportunity to local communities
worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com
and follow us on Twitter,
Instagram,
Facebook
and LinkedIn.

About RandomActs.org

Random Acts is a 501 c3 non-profit, volunteer organization working to
change the world one act of kindness at a time. We are dedicated to
funding and inspiring acts of kindness to encourage positive change in
communities across the globe. Learn more at www.RandomActs.org.

Survey Methodology

This survey was conducted by Survata, an independent research firm in
San Francisco. Survata interviewed 4,501 online respondents between May
14, 2018 and May 23, 2018 between the ages of 13 and 24 years old.
Respondents were reached across the Survata publisher network, where
they take a survey to unlock premium content, like articles and ebooks.
Respondents received no cash compensation for their participation. More
information on Survata’s methodology can be found at
survata.com/methodology.

Contacts

Peace Tea
Alex Ebanks, 470-522-0039
aebanks@coca-cola.com
or
Zeno
Group
Jen Crichton, 314-422-9305
jen.crichton@zenogroup.com

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