Pepto-Bismol Responds to Nostalgic Fans and Celebrates the Comeback of the Iconic 5-Symptom Song & Dance 10 Years Later

CINCINNATI–(BUSINESS WIRE)–The Pepto-Bismol 5-Symptom Song & Dance, with its famous and catchy
chorus line – nausea, heartburn, indigestion, upset stomach, diarrhea –
danced its way back into American homes today, 10 years since the last
commercial cha-cha’d onto TV airwaves in 2006. Over the years, the song
evolved from a simple brand advertisement to an iconic commercial jingle
and became permanently embedded into American pop culture. In fact,
die-hard Pepto-Bismol fans continue to request its comeback across the
brand’s social media channels.

In celebration of the 10-year anniversary since the last 5-Symptom Song
& Dance TV Commercial was released, Pepto-Bismol refreshed it with a
modern country and western twist. But it’s still the same fun, cheeky
(pun intended) jingle we all know and love from the original ads. The
brand made the decision to revive the song in response to its loyal,
nostalgic fans, while also introducing the classic tune to a new
generation. The ripe social media environment was another major factor
in its return. Given the rise in user-generated video content, this
trend lends itself perfectly to the 5-Symptom Song & Dance.

“We determined that now is the best time to bring back the Pepto-Bismol
5-Symptom Song & Dance to jumpstart more brand engagement with consumers
and to build campaign momentum in a way that wasn’t possible 10 years
ago,” said Lisa Tecklenburg, Associate Brand Director, North America
Digestive Wellness at P&G. “We hope new and existing Pepto-Bismol fans
will take part and post their own version of the song and dance!”

Pepto-Bismol wants people to celebrate life and the 5-Symptom Song &
Dance reminds Americans that Pepto-Bismol’s got them covered, from epic
holiday celebrations all the way to that extra bowl of fries at lunch.
If you know the jingle, you’ll remember exactly when to reach for the
soothing pink relief – whenever nausea, heartburn, indigestion, upset
stomach, and diarrhea strike.

“Our research shows that the two most recognizable brand assets are the
pink liquid in a bottle, followed by the iconic Pepto-Bismol 5-Symptom
Song & Dance,” said Tecklenburg. “It was only on air for four years out
of the brand’s 100+ year history, which demonstrates the strength of
this powerful asset.”

During the years the 5-Symptom Song & Dance was featured in Pepto-Bismol
advertising the brand saw four consecutive years of growth. The
Pepto-Bismol 5-Symptom Song & Dance is fun and effective because it’s
simple and direct, and the brand is thrilled to get back to its roots to
see how this updated version of the campaign resonates with consumers.

To view the new commercial, visit www.youtube.com/peptobismol.
Show us your take on the Pepto-Bismol 5-Symptom Song & Dance by sharing
with our Facebook community: www.facebook.com/peptobismol

*Use as directed for relief of upset stomach due to overindulgence in
food and drink.

About Pepto-Bismol

Pepto-Bismol is the only leading brand that can provide soothing relief
for five different stomach symptoms: nausea, heartburn, indigestion,
upset stomach and diarrhea. Manufactured by Procter & Gamble for adults
and children 12 years of age and older, Pepto-Bismol is available in
multiple forms (regular strength liquid, maximum strength liquid,
chewables, caplets and To-Go Cherry Chewables) and flavors (Peppermint
with InstaCool, Cherry, and Original wintergreen).

The brand also offers Children’s Pepto Antacid for children 2 years of
age and older.

For additional information, please visit www.pepto-bismol.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.

Contacts

P&G, NA Communications, Personal Health Care
Mollie Wheeler,
513-622-5572
wheeler.mc@pg.com
or
MSLGROUP
Kevin
Tressler, 646-500-7951
kevin.tressler@mslgroup.com