Beauty apps’ record growth driven by millennials’ enthusiasm for
mobile beauty solution
NEW YORK–(BUSINESS WIRE)–Perfect
Corp. is thrilled to announce that its suite of beauty apps,
composed of YouCam
Nails, and Beauty
Circle, has achieved the milestone of
200 million worldwide downloads less than two years into launching.
Every day, more than 30 million photos1 are taken and
embellished using the app suite, making Perfect Corp. one of the top 10
fastest growing app developers in the world.2
Perfect Corp. app users are primarily millennial women (81% female users
under age 34)3, a coveted consumer group that is the most
transformative and connected generation yet. The company’s apps allow
beauty lovers to have a unique exciting and intimate interaction with
beauty trends and products. They empower users to design their own style
like never before. The rapid success of the Perfect Corp. beauty apps
can be attributed to ultra-realistic augmented reality that offers the
ultimate personalized beauty experience for anyone with a smartphone. As
a result of the high quality and engaging suite of apps, Perfect Corp.
has become one of Flurry from Yahoo’s top 20 app developers globally.
“I am personally delighted to announce that we’ve reached the 200
million downloads milestone for our family of beauty apps in such a
short period of time,” said Alice H. Chang, CEO of Perfect Corp. “Our
team is dedicated to building a truly revolutionary, interactive beauty
platform that allows women everywhere to discover, refine and share
their personal style and, foremost, to feel good about themselves. We
want to extend a huge thank you to our enthusiastic community of beauty
lovers whose support and feedback drives us forward as we aim to develop
the most pioneering technology and transform the world of beauty.”
The Perfect Corp. ecosystem provides the premier online destination for
beauty enthusiasts to try out, engage in conversation, and ultimately
purchase beauty and fashion products through online and offline
channels. The flagship app YouCam Makeup stands out for millennial
beauty lovers as they can virtually try on true-to-life makeup products
and top trending looks on their own faces in real-time. YouCam Makeup
has quickly established itself as the #1 makeover app in the world with
over 120 million downloads and ranked the #1 photo and video app in over
56 countries’ App Stores with over one million five star ratings in the
Google Play Store.
About Perfect Corp.
Perfect Corporation is dedicated to transforming how consumers, content
creators and beauty brands interact together. Our experienced team of
engineers and beauty aficionados are pushing the frontiers of technology
to create the beauty platform of the future – a fluid environment where
individuals express themselves, learn the latest about fashion and
beauty, and enjoy instant access to the products from their favorite
brands. Further information about Perfect Corp. can be found at perfectcorp.com
1 Internal data source, March 2016.
from mobileCore.com, September 2015 through February 2016.
Facebook app audience insights, February 2016.
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Volker Maxisch, +31-43-306-0797