Perfect365® and Celebrity Fashion Designer Laurel DeWitt Let You Try on Couture Crowns

Celebrity-favorite Free Beauty and Makeup App Releases Looks
Featuring Crowns Designed by Laurel DeWitt for Beyoncé

FREMONT, Calif.–(BUSINESS WIRE)–Perfect365®,
the free makeup and beauty app loved by celebrities and more than 80
million users, announced today it will release two new makeup looks
designed by celebrity fashion designer Laurel
DeWitt. With these two free looks, fans can virtually try on makeup
and crowns seen on the runway as part of DeWitt’s NYFW FW16 collection,
including a crown worn by Beyoncé in her recent Hymn for the
Weekend video. Both the “MetalChic” and “Queen” looks are
available for free in the “Brands” category of the app.

In honor of this newest collaboration Perfect365 will host an exclusive
giveaway, in which users can share their best “MetalChic” and “Queen”
makeup looks for a chance to win amazing gifts from Laurel DeWitt and
Perfect365. More information and official details will be available on
Perfect365’s Facebook page.

With more than 80 million users, Perfect365 is the most popular digital
makeup app worldwide, giving style lovers unprecedented creative options
and looks to try. Thanks to more than 200 Hotstyle one-tap makeovers,
more than 20 customizable makeup and color tools, Style it! clothing and
accessory recommendations, and step-by-step how-tos that make recreating
Hotstyles with real-life makeup a cinch, Perfect365 has become the go-to
app for selfie, makeup and fashion enthusiasts around the world.

“I am so excited to collaborate with Perfect365 to share the brand’s
unique runway makeup as well as give all users a chance to virtually
wear a Laurel DeWitt crown,” says Laurel DeWitt. “I want women (and men)
to feel empowered, beautiful, and strong and together with Perfect365 we
can offer our audience a chance to feel like a queen (or king)!”

Laurel DeWitt is a seasoned designer and artist and in addition to her
own brand, she is a graphic design, branding and marketing
maven—effortlessly bringing creative visions into fruition. Laurel’s
hand-crocheted metal apparel continues to rail against our classical
conceptions of ‘clothing’ with new silhouettes and pioneering techniques
more complex than ever before. Clean lines showcase the diametric
results of DeWitt’s complicated process, illustrating the designer’s
unparalleled mastery over the vast behaviors of metal. She re-imagines
elaborate work from legendary embroidery houses like Maison Lesage, with
colorful metal flowers, entirely hand-cut, hand-rolled, and hand-painted
to create a stunning display of incredibly meticulous metal work. As she
cuts, bends, twists, and inks metal, Laurel DeWitt is known not only as
a fashion designer, but also a sculptor, architect, artist, and
visionary in every true sense of the word. DeWitt’s VIP clients include
Alicia Keys, Amber Rose, Beyoncé, Brandy, Carmen Carrera, Cyndi Lauper,
Dascha Polanco, Fifth Element, Kelly Rowland, Khloe Kardashian, Lady
Gaga, Laverne Cox, Lenny Kravitz, Nicki Minaj, Steve Aoki, Swizz Beatz,
Usher, Vanessa Hudgens, will.i.am and others.

“We are beyond excited to be working with a designer as talented as
Laurel DeWitt again. Her creativity and unimaginable design capabilities
exemplify the type of inspiration we strive to bring to our users,” said
Vickie Wei, Director of Integrated Marketing, Perfect365. “Now our users
can try on high-fashion inspired looks straight from the runway.”

Giveaway winners will receive one of two amazing gifts:

Five Grand Prize Winners will win one of Laurel DeWitt’s gorgeous
handcrafted metal accessories.

20 Finalists will win a Perfect365 BeautySquad Selfie Stick and surprise
makeup box with tons of goodies.

Perfect365 has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from GSN’s
hit TV show Skin
Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels.
Users also benefit from the app’s “try before you buy and apply” digital
makeup looks from top brands including celebrity makeup artist Susan
Thompson’s eponymous label, Michelle Pham’s beauty box ipsy, and the
fast growing indie label Nudestix.

For more information on Perfect365, high-res images, and screenshots,
please visit perfect365.arcsoft.com.
The app is available for iOS (iPhone,
iPad),
Android
(phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
on Facebook.

© 2016 ArcSoft, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of ArcSoft, Inc. in the United States
and/or other countries. All other trademarks are the property of their
respective owners.

Contacts

Bella PR:
Susan Small, 212-868-8183
s.small@bellapr.com
or
Leesa
Raab
l.raab@bellapr.com
or
Lauren
Verini
l.verini@bellapr.com