Perfect365 Lets Users Lash Out With Salon Perfect
Partnership With Salon Perfect Allows Millions to Try on Lashes from
Their Smartphone
FREMONT, Calif.–(BUSINESS WIRE)–#lashes—Perfect365®,
the free makeup and beauty app loved by celebrities and more than 80
million users that is leading the digital beauty evolution, today
announced a partnership with Salon Perfect, a line of lashes and other
beauty products available exclusively at Walmart. Now users can
experiment with Salon Perfect’s various lash styles and lengths to find
their perfect lashes before purchasing them.
In recent years, lashes have emerged as the final step in creating the
perfect eye makeup look. Despite this, it can be challenging to know
which lashes will be the right fit and look without trying them on
first. Now beauty lovers can see how Salon Perfect lashes look before
purchasing them. Recently released in Perfect365, users can engage and
experiment with five one-tap lash looks from the brand. In addition,
these looks will feature videos on how to apply lashes in real life.
Later this month, Salon Perfect lashes will also be featured in the lash
category of Perfect365, allowing beauty lovers to try on lashes of
different lengths and styles. Once users have found their perfect lash
style, they will be able to link directly to Walmart.com to purchase.
”Salon Perfect is excited to partner with Perfect365 to showcase our
latest products and styles to their dedicated users,” said Marwan Zreik,
Vice President of Marketing for Salon Perfect. “The technology gives
consumers a virtual lash studio where they can experience our products
at their convenience and with the precision as if they were in front of
their own mirror.”
For over 20 years, Salon Perfect has been the go-to glamour brand for
professional, accessible beauty. From lashes and brow products that
instantly transform your look, to the most on-trend collection of
professional nail lacquers & nail art liners, Salon Perfect lets you
play, enhance and express yourself from head to toe.
“Having the right lash look has become essential to developing a
complete makeup look. As the leader in the digital beauty evolution, we
are constantly developing new makeup looks that our users can experiment
with in the app. Through this partnership with Salon Perfect, we are
delighted to offer our users the ability to ‘try before they buy’ when
determining the right lashes for them,” said Vickie Wei, Director of
Marketing, Perfect365.
Perfect365 is one-of-a-kind because it uses advanced Face Detection
technology that allows for the most accurate virtual makeup placement
possible, both on photos and in live video. As a result, any makeup
design looks realistic because the app knows exactly where eyeshadow
should be applied, how to contour the cheekbones, where to place
eyeliner, and now even where to apply lashes. With more than 200 one-tap
makeup looks, over 20 customizable makeup and tweaking tools, Style it!
clothing and accessory recommendations, hair styles, and step-by-step
tutorials for recreating looks in real-life, Perfect365 has become the
go-to app for selfie, makeup and fashion enthusiasts around the world.
The app has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from GSN’s
hit TV show Skin
Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels.
Users also benefit from the app’s “try before you buy and apply” digital
makeup looks from top brands including celebrity makeup artist Susan
Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the
fast growing indie label Nudestix.
As a part of its commitment to building a leading beauty platform for
consumers and businesses, Perfect365 seeks to actively engage in
partnerships with beauty brands, retailers and artists. For more
information about product partnership opportunities, please contact bd@perfect365.com.
For more information about makeup artist and indie brand partnership
opportunities, please contact beautysquad-artists@perfect365.com.
For more information on Perfect365, high-res images, and screenshots,
please visit http://www.perfect365.com/press/.
The app is available for iOS (iPhone,
iPad),
Android
(phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
on Facebook.
© 2016 Perfect365, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of Perfect365 Technology Company
Ltd. in the United States and/or other countries. All other trademarks
are the property of their respective owners.
Contacts
For further information or press images and video, please contact Bella
PR:
Susan Small, 212-868-8183
s.small@bellapr.com
or
Leesa
Raab
l.raab@bellapr.com
or
Lauren
Verini
l.verini@bellapr.com
