PetSmart® Enhances its Valentine’s Day Collection to Include More Ways for Pet Parents to Show Love, Celebrate with Their Pets

Recent Survey on Valentine’s Spending Shows Pet Parents Intend to
Include Pets in Their Gift Giving

PHOENIX–(BUSINESS WIRE)–Pets make us laugh, bring us joy, and sometimes they make messes, but no
matter what pets do, we love them unconditionally. In the spirit of
love, PetSmart, the largest specialty pet retailer across North America,
encourages pet parents to treat their pets – furry and scaly – on
Valentine’s Day.

Last week, the National Retail Foundation released its 2017 Valentine’s
Day spending report citing nearly 20 percent of those surveyed plan to
give gifts to their pets to celebrate the Valentine’s holiday, beating
out those planning to give gifts to co-workers (10 percent), teachers
(18 percent) and nearly neck-and-neck with those planning to give gifts
to friends (20.2 percent).

“We love our pets and there is no better time to show that love than
Valentine’s Day,” said Eran Cohen, chief customer experience officer,
PetSmart. “Our new Valentine’s Day assortment has everything including
festive apparel, unique treats and toys, as well as the
exclusive-to-PetSmart ED Ellen DeGeneres collection with its signature
“Love”-themed items. As a trusted partner, we aim to provide pet parents
with everything they need to shower their pets with love on Valentine’s
Day and all year long.”

Brighten Up Their Wardrobe – Seasonal bandana collars, a top
seller at PetSmart, are an easy option for keeping your pooch seasonably
fashionable. The Top
Paw® Valentine’s Bandana Dog Collar
offers a respite from
the dreary winter months with bright pops of red and pink and the new,
exclusive-to-PetSmart ED Ellen DeGeneres collection also has a strong
“love” vibe, with items including the Love-Themed
Bandana Collar
and Pocket
Love Dog Tee
. “Be
Mine” Hair Bows
and tees designed with love-inspired
tick-tack-toe designs all but guarantee great photographs to share on
social media. Don’t forget the Top
Paw® Glitter Heart Hoodie Dress
, with a ruffle skirt for
the fashion-forward pup.

Deck Out Their Habitat (and Yours) – Ornaments are an easy way to
freshen up a fish tank while also adding a pop of festive seasonal décor
to your home. This year, PetSmart has nine new love-themed ornaments
featuring a mermaid,
, hearts
and a cupcake.
Also new this year are two heart-shaped Top Fin® Betta Tanks.
These desktop aquariums feature an LED light that illuminates your
underwater habitat, making it especially entertaining for kids and
anyone with a soft spot for love. Keep the love theme going in your home
with the exclusive ED Ellen DeGeneres Love
, which is sure to bring stylish cozy comfort to pups for months
to come.

Surprise Them with a New Toy – Plush “conversation” hearts with
squeakers and messages like, “Free
(Wet) Kisses
” and “Love
spelled with a paw print are sure to delight any pup. Festive toys like
the zebra
and rope
tug toy
encourage interactive playtime.

Treat Your Funny ValentineBocce’s
Bakery Red Velvet Dog Treats
offer a delicious way to commemorate
Valentine’s Day. These heart-shaped treats are made with just a handful
of ingredients like oat flour, beets and peanut butter. Additional
treats include grilled chicken and cheese flavored Love
and peanut butter flavored Bits
of Love

Relax with a Spa Day – PetSmart Grooming Salons offer a range of
indulgences ideal for pampering your pup like the Top Dog SPAW Coconut
package which includes coconut-infused shampoo, paw massage, Very Berry
face wash and a soothing treatment using coconut nose and paw
moisturizing balm.*

Keep ‘em Kissably Fresh – It may be the month of love, but it’s
also National Pet Dental Health Month! On the day when extra kisses are
in order, ensure your pet’s teeth are clean and kissably fresh with GREENIES®
Dental Chews
for dogs and GREENIES®
Dental Cat Treats

Is this your puppy’s first Valentine’s Day? Join us Feb. 11 in stores
from 12-3 pm (local time) at PetSmart’s “Puppy Love” event! In addition
to providing pet parents with tips on how to keep your puppy healthy and
strong, this family-friendly event will also offer free samples, coupons
and a personalized paw print keepsake.**

*Services are subject to availability. Pet age, health, and vaccination
requirements apply. See store for details.
**All giveaways
available while supplies last. For more information, visit

About PetSmart®
PetSmart, Inc. is the
largest specialty pet retailer of services and solutions for the
lifetime needs of pets. At PetSmart, we love pets, and we believe pets
make us better people. Every day with every connection, PetSmart’s
passionate associates help bring pet parents closer to their pets so
they can live more fulfilled lives. This vision impacts everything we do
for our customers, the way we support our associates and how we give
back to our communities. We employ approximately 55,000 associates,
operate approximately 1,500 pet stores in the United States, Canada and
Puerto Rico and 204 in-store PetSmart® PetsHotel®
dog and cat boarding facilities. PetSmart provides a broad range of
competitively priced pet food and pet products and offers dog training,
pet grooming, pet boarding, PetSmart Doggie Day Camp day care services
and pet adoption services in-store. Our portfolio of digital resources
for pet parents – including,,
and – offers the most comprehensive online pet supplies and
pet care information in the U.S. Through our in-store pet adoption
partnership with independent nonprofit organizations, PetSmart Charities®
and PetSmart Charities™ of Canada, PetSmart helps to save the lives of
more than 500,000 homeless pets each year.

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Golin for PetSmart, Inc.
Danielle Bickelmann, 469-680-2503
Media Line