P&G Filed Infringement Complaint and Motion for Preliminary Injunction Against Ranir LLC

CINCINNATI–(BUSINESS WIRE)–The Procter & Gamble Company (NYSE: PG) filed a patent infringement
complaint and motion for preliminary injunction in the United States
District Court for the Southern District of Ohio against Ranir LLC, a
store-brand manufacturer and distributor of tooth whitening products.
The complaint alleges that Ranir is infringing P&G’s patented tooth
whitening technology by manufacturing and selling store-brand tooth
whitening strip products to retailers. Consistent with previous cases of
Crest® Whitestrips intellectual property violations, P&G will take steps
necessary to protect its intellectual property. Just last year, the
Court permanently enjoined another store-brand manufacturer from
manufacturing, offering, selling, or distributing products that infringe
P&G’s patents or its Crest Whitestrips trade dress or trademarks.

P&G revolutionized at-home whitening with the introduction of Crest
Whitestrips in 2001, and has introduced a steady stream of innovations
for this product for more than a decade. Crest 3D Whitestrips offer
great consumer benefits, such as Crest’s most advanced No Slip adhesion
technology, to deliver an enhanced tooth whitening experience with no
slip and no mess. These technologies are a competitive advantage to P&G,
and P&G intends to fairly protect its investment in the product.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.


Procter & Gamble
Kris Parlett, Oral Care, 1-513-622-2311