P&G ProfessionalTM Survey Reveals that Despite Economic Optimism, More Cleaning Industry Managers Report Pressure to Reduce Labor and Other Operating Costs

CINCINNATI–(BUSINESS WIRE)–The results are in and according to cleaning managers across the
country, 44 percent agree the recession is over, up five percent from
last year’s results. This is one of many interesting facts resulting
from the 2015 Cleaning Industry Insights Survey, released today by P&G
ProfessionalTM, the away-from-home division of Procter &
Gamble. The annual study reveals observations from cleaning industry
professionals and key decision makers across Commercial, Healthcare,
Hospitality/Lodging and Food Service sectors.

Respondents say that they expect their sector to grow over the next
year, a result that has stayed consistent year over year, with 76
percent of all respondents agreeing in 2015 and 77 percent in 2014.
Within Food Service, a full 85 percent of cleaning managers expect their
business to improve over the next year, up six percent from 2014 (79

However, while many cleaning managers are optimistic about the future
growth of their business, the number of managers under pressure to keep
operating costs down has increased five percent from 2014, to 78
percent. Managers in Healthcare reflected the largest increase in cost
pressures, up 11 percent over 2014, although they recorded the lowest
overall percentage by sector (76 percent).

“With labor costs accounting for almost half of overall operational
costs, it is understandable that cleaning managers want effective
products that get the job done right the first time, reducing the time
it takes to thoroughly clean,” said Paul Edmondson, P&G Professional
Americas Commercial Director. “Our multipurpose cleaning and
disinfecting products are not only highly effective, they’re also very
simple to use, so employees can eliminate steps and still get the job
done right the first time. This helps our customers simplify training,
reduce rework and reduce overall operating costs.”

Efficiency Is Key

Most managers (76 percent) report keeping costs down by finding ways to
be more efficient and only 15 percent say that they would prefer to
raise prices for customers or clients. Almost half of all cleaning
industry professionals report both retaining staff and reducing turnover
(47 percent) and training staff (47 percent) are some of the top ways
they have become more efficient in 2015, a significant 12 and 11 percent
increase over last year, respectively.

Cleaning managers in the Healthcare and Hospitality sectors saw an even
larger spike in retaining staff and reducing turnover as a way of being
more efficient, with 50 percent of cleaning managers reporting these
increases, 18 and 19 percent increases over 2014, respectively.

“P&G Professional offers streamlined solutions specifically designed for
each of our customer segments. This includes a team of dedicated service
technicians, as well as easy-to-understand training, which can help
businesses and managers be more economically efficient,” Edmondson

  • Similar to 2014, more than half of managers across industries cite
    products that get the job done right the first time (51 percent) as
    the number one most helpful factor for performing cleaning services.
  • High quality/effectiveness (39 percent) and versatility of use (33
    percent) also continue to stand out when it comes to defining value
    with regard to cleaning products, as opposed to low-price point at
    only 14 percent.
  • Product performance and ease of use also ranks highest (42 percent)
    for managers when deciding what to purchase.

Customers Reign Supreme:

  • For the fourth consecutive year, cleaning industry professionals rank
    keeping customers satisfied (34 percent) as the top priority for their
    business, above growing the business (21 percent) and making a profit
    (16 percent).
  • Customer dissatisfaction or complaints (52 percent) also tops the list
    of concerns about cleaning and disinfection when it comes to their
    business overall.
  • Keeping Bathrooms Clean: Bathrooms again rank as the area where
    cleanliness is viewed as being most important to customers (34

The P&G Professional 2015 Cleaning Industry Insights Survey, based on
responses from 400 cleaning industry professionals and key decision
makers, was conducted online (in English) in partnership with Ipsos
Public Affairs in 2015 and these are some of its findings. The precision
of Ipsos online polls are measured using a credibility interval. In this
case, the poll has a credibility interval of plus or minus 5.6
percentage points the general population. For the full report, visit: http://ipsos-na.com/news-polls/pressrelease.aspx?id=7119.
P&G Professional released its first Cleaning Industry Insights Survey in

About Procter & Gamble Professional

P&G Professional is the away-from-home division of
Procter & Gamble, serving the foodservice, building cleaning and
maintenance, healthcare, hospitality, food/drug/mass, and convenience
store industries. P&G Professional offers complete solutions utilizing
its parent company’s scale, trusted brands and strengths in market and
consumer understanding. P&G Professional features such brands as Dawn®,
Mr. Clean®, Comet®, Spic and Span®,
Bounty®, Safeguard®, Febreze®, Swiffer®,
Tide®, and its own brand, P&G Pro Line®.
Please visit http://www.pgpro.com
for the latest information about P&G Professional’s solutions and

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.


Citizen Relations for P&G Professional
Molly Crabill,