Pioneer Showcases Automotive Technologies for Cars of Yesterday, Today and Tomorrow

Pioneer Demonstrates the Next Level of Autonomous Driving Support
and In-Vehicle Entertainment

LAS VEGAS–(BUSINESS WIRE)–#CES2017—CES BOOTH #3902 – This year, at the Consumer Electronics Show
(CES) 2017, Pioneer showcases key technologies for the vehicles of
yesterday, today and tomorrow – including innovations in both
aftermarket and automotive OEM technologies. Featured in the booth is
Pioneer’s full line of aftermarket products that offer connectivity and
audio solutions to upgrade practically any vehicle, from the classic
cars of yesterday to today’s modern automobiles. The company continues
its automotive industry leadership by revealing its vision for tomorrow,
unveiling technologies for the future of driving designed to be
integrated into vehicles supporting both autonomous and piloted driving
modes. Demonstrations include Pioneer’s Advanced UX Cockpit for highly
automated driving, Laser Head-up Display (HUD), and Light Detection and
Ranging (LiDAR) system for vehicles.

“Autonomous driving is no longer a future concept, it’s reality. Pioneer
plays a pivotal role in this evolution of the automated vehicle because
we continue to provide first-to-market solutions for both our
aftermarket and OEM partners. At this year’s show, we are highlighting
not only technologies that help make automated vehicles viable, but also
those created to make every drive an enjoyable entertainment
experience,” said Russ Johnston, executive vice president of marketing
and corporate communications for Pioneer Electronics (USA) Inc.

The industry predicts that within the next eight to 10 years, vehicles
with highly automated driving systems will populate the highways. At CES
2016, Pioneer showcased its assisted driving system with Contextual
Awareness. For 2017, the company demonstrates its concept of the
automated driving system, the critical next step necessary before
automated SAE International Level 3 vehicles become a reality.¹
Level 3 is defined as conditional automation of the operational
(steering, braking, accelerating, monitoring the vehicle and the
roadway) and tactical (responding to events, determining when to change
lanes, turn, use signals, etc.) aspects of the driving task. One of the
biggest technological challenges of Level 3 automation is creating a
safe and reliable hand-off from automated driving to manual driving. At
the booth, Pioneer is demonstrating how its technologies can be
integrated into an automated system that meets the challenges of Level 3
automation. Visitors will get a sense of what driving the car of the
future may feel like. Technologies on display include:

Pioneer’s OEM and aftermarket divisions have a long history of
innovation in the automotive industry. The OEM division has been a
trusted Tier 1 supplier to automakers for over 40 years, maintaining
longstanding relationships with popular and well-respected global
automotive brands. Drivers with older vehicles have relied on Pioneer’s
aftermarket division to answer their demands for the best sound and
latest technology since the 1960s, when the company launched its first
line of car stereos in the United States. Over the past 50 years,
Pioneer has introduced industry-changing products and features including
the first car CD player (CDX-1 in 1984), first satellite navigation
system for cars (AVIC-1 introduced in Japan in 1990), first single
colored OLED display technology (1998), first smartphone-based headunit
with iPhone (AppRadio 1 in 2011), and the industry-first combination of
Apple CarPlay® and Android Auto™ on one headunit (AVIC-8100NEX,
AVIC-7100NEX, AVIC-4100NEX in 2015).

At this year’s booth, Pioneer demonstrates how it offers a variety of
technical and audio solutions for those looking to upgrade their
vehicles, from classics to the newest models. To deliver this message,
two vehicles with aftermarket upgrades will be on display for in-car
demonstrations:

To check out all of Pioneer’s technology demonstrations and new
products, please visit Pioneer in the North Hall of the Convention
Center, booth #3902.

For more information follow us on:
Twitter at twitter.com/PioneerUSA|
Facebook
at facebook.com/PioneerNorthAmerica
YouTube
at youtube.com/pioneerelectronics
Instagram
at instagram.com/pioneercaraudio

Pioneer Electronics (USA) Inc., headquartered in Long Beach, Calif., is
a preeminent manufacturer of leading-edge technology solutions for the
mobile electronics aftermarket. Its affiliate Pioneer Automotive
Technologies, Inc. (PAT) is a key supplier for Tier 1 automotive
entertainment systems and components to vehicle manufactures. Pioneer is
focused on creating the ultimate in-car entertainment experience with
high performance audio and video components, as well as connectivity
with today’s smart devices. Building off of more than 75 years of
electronics experience, Pioneer has expanded into the cycle sports
industry, designing world-class power meters and cycle computers for
professional athletes and cycling enthusiasts.

PIONEER is a registered trademark of Pioneer Corporation.
CARPLAY
is a trademark of Apple Inc., registered in the U.S. and other countries.
ANDROID
AUTO is a trademark of Google Inc.

¹In January 2014, SAE International created standard J3016:
Taxonomy and Definitions for Terms Related to On-Road Motor Vehicle
Automated Driving Systems, to provide a common taxonomy and definitions
for automated driving. The standard identifies and lists six levels of
driving automation from “no automation” to “full automation”.

Contacts

Pioneer Electronics (USA) Inc.
Katherine Harbeston, 310.952.2388
katherine.harbeston@pioneer-usa.com
or
Megan
Stoner, 415.277.4912
megan.stoner@allisonpr.com