Plarium and Twentieth Century Fox Unleash ‘Alien vs. Predator’ on Facebook

The new 24-mission AVP event within ‘Soldiers, Inc.’ is Available Now

TEL AVIV, Israel–(BUSINESS WIRE)–Plarium,
a leading social and mobile game developer with over 150 million users,
and Twentieth Century Fox, today announced the release of the Alien
vs. Predator
(AVP) event on Plarium’s hit Facebook game, Soldiers,
Inc.
The Alien vs. Predator event is available at the
link here: https://apps.facebook.com/soldiersinc/.


The 90-day AVP addition to Soldiers, Inc. includes two separate
Alien and Predator campaigns at 12 missions each, which can be
experienced separately or in parallel with each other. In the Alien
campaign, players will work with the Weyland Corporation’s top
Xenobiologist to turn Aliens into devastating living weapons. The
Predator campaign pairs players with the iconic Syndicate handler from Soldiers,
Inc
, Mr. Black, as he seeks to acquire unknown Predator weapons
technology before a thermonuclear detonation erases them from existence.

“We are excited to team up with Plarium to bring Alien vs. Predator
to a platform as widely regarded as Facebook where everyone can play,”
said Mike Doyle, VP of Interactive Games at Twentieth Century Fox
Consumer Products. “There will be a lot of natural tie-ins to the AVP
content for fans, as the characters and staples of the franchise mesh
well with the gameplay and world of Soldiers, Inc.

Launched in August of 2013, Soldiers,
Inc
.
has been coined one of the “best new games of the year” by
Facebook and remains one of Plarium’s most popular titles with 85
million total players. The Massively Multiplayer Online (MMO) strategy
game is set in 2019 in the fictional realm of Zandia where foreign
powers, multinational companies and underground criminal organizations
are all fighting to locate rare minerals in a starving and depleting
state.

Key features of the AVP campaign include:

  • 13 Limited-Edition Units

    • The event introduces 5 all-new Alien units and 5 all-new Predator
      units. Players will be able to train powerful Alien and Predator
      clones to fight alongside their regular forces!
    • Three special new Strategic Units:

      • Predator Ancient – boosts the offensive and defensive
        capabilities of any Predators it accompanies into
        battle.
      • Alien Queen – boosts offensive and defensive
        capabilities of any Aliens.
      • Predalien – the strongest unit to appear in Soldiers
        Inc.
        to date – affects both new types of Units.
  • New Building, Map Locations, and Items

    • Construct the Weyland Field Laboratory in your base to build new
      Alien and Predator Units.
    • New items (Artifacts) can be used to create each clone.
    • New locations and excavation sites will be uncovered across
      Zandia. Players will have to capture and hold these sites using
      their new units to collect Artifacts.
  • New Tournaments:

    • Introducing special new AVP-themed PvP Tournaments
    • Players can engage each other in battle at their bases or other
      sites and compete to collect the most Skull trophies
    • New AVP prize packs will be offered for top performers in these
      events

“We have been fans of the Alien vs. Predator franchise for a long
time and always thought it would translate perfectly within the strategy
MMO genre,” said Gabi Shalel, co-founder and CMO of Plarium. “Thanks to
Twentieth Century Fox we were able to make this a reality and deliver
our longtime fans an experience worthy of the brand.”

This partnership is the first of its kind for Plarium, who plans to grow
their presence of branded content and incorporate it within future games
and franchises. To experience the Alien vs. Predator event,
please visit: https://apps.facebook.com/soldiersinc/.

About Plarium:

Founded in 2009, Plarium Global Ltd. is dedicated to creating the best
mobile and social experience for hardcore gamers worldwide. With over
150 million registered users, we’re proud to be consistently ranked
among Facebook’s top hardcore game developers. Plarium employs more than
1000 individuals and is headquartered in Israel with five offices and
development studios across Europe and the United States. Our hardcore
social and mobile games are available on all major social networks,
including Facebook, Vkontakte, Odnoklassniki and Mail.ru, as well as web
browsers, iOS and Android.

About Twentieth Century Fox Consumer Products

A division of 21st Century Fox and recognized industry leader, Twentieth
Century Fox Consumer Products licenses and markets properties worldwide
on behalf of Twentieth Century Fox Film Corporation, Twentieth Century
Fox Television and Fox Broadcasting Company, as well as third party
lines. The division is aligned with Twentieth Century Fox Television,
the flagship studio leading the industry in supplying award-winning and
blockbuster primetime television programming and entertainment content.

Contacts

Plarium
Deanna Dweck
+972 9 9540211 ext. 116
deanna@plarium.com
or
Fusion
PR for Plarium
Ross Blume
+1-310-481-1431 ext. 18
ross.blume@fusionpr.com