PlayNetwork Launches Branded Music Experience with Church’s Chicken

16 Jun 2016, 00:00 AM EDT

New app integration enables mobile access for guests

SEATTLE–(BUSINESS WIRE)–#branding–PlayNetwork, a global consumer engagement company, today announced the
availability of a new branded music experience for Church’s Chicken®,
that, like their famous fried chicken, aims to foster community among
guests “for the love of music.”

PlayNetwork was selected by Church’s® to create and deliver a
solution that uses music to positively connect with returning and new
fans. Utilizing CURIO, PlayNetwork’s content delivery platform, the Church’s
Chicken Radio Channel was created and is now accessible via Church’s
mobile app, which guests can use to discover curated music wherever they
are. This emphasis on music within Church’sbrand
strategy adds value to the user’s experience and activates mobile
engagement while capturing behavioral insight into engagement and
listening preferences.

“Church’s Chicken demonstrates how brands are changing the way
they use music to increase consumer engagement, unify experiences, and
earn loyalty,” said Craig Hubbell, CEO of PlayNetwork. “It has been a
privilege collaborating with Church’s innovative, caring team to
make music accessible to the communities they love.”

“Music is core to the Church’s brand, and the lives of the guests
we serve. Our work with PlayNetwork helps us use music to express our
gratitude to our guests and gives us the opportunity to talk about
something much bigger,” said Kira Clayborne, Church’s Chicken
senior manager, digital media. “In the future, we hope to highlight our
communities, their diversity and love for music through different
channels within our app and integrate this within our broader ecosystem.
Music is the voice of their community, their past, friends and family,
and PlayNetwork is providing us with the runway to tell this story.”

Leveraging PlayNetwork’s expertise in brand strategy, music curation and
licensing, Church’s continues to increase engagement and loyalty
through music, not only giving back to the communities they serve, but
raising the bar for their competition.

Learn more at www.playnetwork.com/content/case-study-churchs-chicken.

Download the Church’s Chicken mobile app in the iTunes
App Store or Google
Play.

About PlayNetwork

PlayNetwork helps brands use music and entertainment media to increase
consumer engagement, in-store and beyond. These experiences add
emotional interaction points that increase engagement with consumers and
influence lifetime value. Clients work with PlayNetwork for sonic
identity development, music curation and supervision, global content
licensing, original video production, messaging, audio/visual systems
engineering and installation, technology and software development and
more. They partner with 400+ brands across 110,000+ locations in 120+
countries, reaching more than 100 million people every day. For more
information, visit www.playnetwork.com.

About Church’s Chicken^®

Founded in San Antonio, Texas, in 1952 by George W. Church, Church’s
Chicken is one of the largest quick-service restaurant chicken
chains in the world. Church’s specializes in Original and Spicy
Chicken freshly prepared throughout the day in small batches that are
hand-battered and double-breaded, Tender Strips®, sandwiches,
honey-butter biscuits made from scratch and freshly baked and classic,
home-style sides, all for a great value. Church’s (along with its
sister brand, Texas Chicken® outside the Americas) has more than
1,650 locations in 25 countries and international territories and
system-wide sales of more than $1 billion. For more information, visit www.churchs.com.
Follow Church’s on Facebook at www.facebook.com/churchschicken
and Twitter at www.twitter.com/churchschicken.