Popular Online Baby Clothing and Accessories Retailer, SpearmintLOVE, Nurtures Social Media Followers for Growth and National Recognition
Thriving Ecommerce Entrepreneur Shari Lott’s Platform for Showcasing
Innovative Brands Catapults Growth; Named to Facebook’s Elite 2017 U.S.
Small Business Council
SCOTTSDALE, Ariz.–(BUSINESS WIRE)–One of the fastest-growing online baby and children’s clothing and
accessories store, SpearmintLOVE,
today announced that its vision for offering unique, “must have” brands
have led to tremendous sales growth, a tripling of workforce,
quadrupling of warehouse footprint and landed the company on Facebook’s 2017
U.S. Small Business Council.
With millions of small businesses using the social media giant to gain
customers, SpearmintLOVE was one of only 11 innovative U.S. companies
hand-selected for the council to provide constructive feedback on new
Facebook products and solutions. Fueled by a significant investment in
online advertising, the emerging brand has quickly achieved a leading
position, with sales growth of 1,269% in 2016 over 2015. That growth has
been fueled by a deliberate strategy of discovering the best emerging
products and brands, and introducing them to its loyal and rapidly
growing audience through a unique and authentic visual style that has
come to be the company’s signature.
“Our knack for product discovery has given rise to a truly unique
community where moms and entrepreneurs come to find each other,” said
Shari Lott, founder and CEO of SpearmintLOVE. She added, “As the company
has grown, we’re inspired by two things: first, we get to help families
and friends find truly unique items that become a baby’s first photo or
first birthday outfit. That creates a memory that literally lasts a
lifetime. Secondly, we’re a platform to help other entrepreneurs taking
a risk to develop a product that are often moms or momtrepreneurs just
like me to bring their amazing products to world. Being able to help
them grow is very rewarding.”
According to Jenn Davis, owner of The
Blueberry Hill, “Having our products offered on SpearmintLOVE was a
goal from the beginning. SpearmintLOVE is an partner that has taken a
personal interest in helping us to develop our brand and grow
significantly.”
Boasting an exceptional inventory of clothing and accessories,
SpearmintLOVE’s multi-channel ecommerce strategy has led them to compete
head-on with market leading brick-and-mortar retailers. In three years,
the company has grown from two SKUs to more than 5,100 SKUs and
attracted nearly 400,000 Facebook followers. This flair for discovering
unique brands and telling the story with exceptional photos, the company
has been wildly successful at cultivating followers into loyal
customers. One of SpearmintLOVE’s most liked photos
of all time reached more than 3.6 million people and received more than
69,000 likes, 8,746 shares and over 9,500 comments. It’s this reach that
has made SpearmintLOVE so popular with loyal brand partners and eager
consumers alike.
Lott is a hands-on manager who started the company in 2013 in her home
closet. At that time, she was a popular mommy blogger
(spearmintbaby.com) sharing design ideas for nurseries and products she
liked. The blog grew in popularity, but Lott preferred selling products
rather than writing about them. This passion led her to launch
SpearmintLOVE when she couldn’t find a blanket she wanted for her
daughter’s room. Lott designed the blanket herself and set out to find a
U.S. manufacturer. With two designs and a BigCommerce website,
SpearmintLOVE was born. Two weeks later, she completely sold out of the
original blanket design. More designs were added and she began sourcing
other company’s products to offer to SpearmintLOVE’s rapidly growing
audience.
About SpearmintLOVE
SpearmintLOVE is an online retailer that discovers and offers unique,
“must have” baby and children’s clothing and accessories. The company
has gained national attention for its successful social media following
and its flair for offering what’s on trend. That is what customers have
come to know and rely on. Founded in 2013 by popular mommy blogger Shari
Lott, SpearmintLOVE is privately held and headquartered in Scottsdale,
Ariz.. Visit www.SpearmintLOVE.com
for more information or connect with us on Facebook,
Pinterest,
Instagram
and Twitter.
Contacts
RS Marketing & Assoc.
Ruth Seigel, 602-320-4182
rsmarketingandpr@gmail.com
