POTTERY BARN KIDS UNVEILS IMAGINATIVE NEW COLLECTION WITH FASHION DUO EMILY CURRENT AND MERITT ELLIOTT

New Bedroom Décor and Home Accessories Collection for Baby and First
Kids Collection Debuts Today

SAN FRANCISCO–(BUSINESS WIRE)–Pottery
Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:WSM)
portfolio of brands, today unveils an imaginative, new collection with
celebrated designers and fashion stylists, Emily Current and Meritt
Elliott. Following their premier nursery collection with Pottery
Barn Kids last spring, this is the duo’s first foray into children’s
décor. Inspired by the spirit of play, the Emily & Meritt for Pottery
Barn Kids collection features new furnishings and décor, including
bedding, lighting, decorative accessories, giftables and storage.
Encouraging children to celebrate adventure, the collection is composed
of over 120 pieces for nursery, bedroom and
playroom.

The next chapter in the Emily & Meritt for Pottery Barn Kids
story is one of playful imagination. Bursting with vintage inspiration,
the collection features bold patterns and a touch of sparkle. Classic
home essentials are re-imagined to create a magical space for any child
to dream and play. Black and white, their signature color palette, can
be seen predominately in the collection contrasted with a bold mix of
patterns and texture. Delicate details in bedding and textiles create
rooms that are modern with a twist of nostalgic whimsy.

In the spirit of adventure, the Little Bandits Mask Print
debuts throughout the collection on the Little Bandit Bedding, Crewel
Bandit Art and Dress-Up Accessories. Dreamy and feminine pale
pinks create the chic and versatile Ta-Da! design aesthetic with
Bow Bedding, Sequin Sparkle Tulle Bed Skirt and Sequin Heart
Tapestry. The Ta-Da! Mirror Letters and Disco Pedant instantly
transform a room with a dash of glamour and just the right amount of
sparkle.

“We were excited to create rooms that felt equally nostalgic as
unexpectedly new. We loved mixing bold black and white prints with
touches of bright optimistic colors, and pairing soft wash pinks back to
shiny metallic,” said Emily Current and Meritt Elliott. “We aimed to
design spaces that felt magical — inspiring kids to feel creative,
playful and heroic. Timeless icons, whimsical creatures and clever
giftables were designed with both the adventurous kid and stylish parent
in mind.”

“We are thrilled to unveil our newest collection with Emily & Meritt for
Pottery Barn Kids, which expands upon the duo’s success from nursery
design into kid’s décor,” said Jennifer Kellor, executive vice president
of merchandising for Pottery Barn Kids. “As young mothers themselves,
Emily and Meritt have perfectly captured the spirit of imagination,
while showcasing their signature sophisticated design aesthetic.”

The Emily & Meritt for Pottery Barn Kids collection is available for
purchase now on PotteryBarnKids.com and in Pottery Barn Kids stores
nationwide, with prices ranging from $6.50 – $999. For more information,
please visit PotteryBarnKids.com/Emily&Meritt
and join the conversation on social media @potterybarnkids
@emilyandmeritt and #EandMforPBK.

ABOUT EMILY CURRENT AND MERITT ELLIOTT

Emily Current and Meritt Elliott, a creative team since 1999, are the
celebrated Los Angeles-based duo known for their whimsical and timeless
sensibility that recalls classic Americana. Drawn to one another’s
innate sense of style, Emily and Meritt first met in college and quickly
realized the fresh and fearless aesthetic they share ? an affinity for
individuality, dressing without rules and mixing high and low with
confidence and flair. In Spring 2012, the twosome joined an elite rank
of designers when they became members of the prestigious Council of
Fashion Designers of America (CFDA). In a visual ode to their varied
career, encapsulating their love affair with denim and imaginative
worldview, Emily and Meritt penned A Denim Story: Inspirations From
Bell-bottoms To Boyfriends, a coffee table book published by Rizzoli in
Spring 2014. In Spring 2015, Emily and Meritt launched their much
anticipated, multi-category women’s collection, aptly named THE GREAT.
Whether they’re designing a collection, creating memorable outfits for
clients, styling unforgettable editorial spreads and advertising
campaigns, appearing as fashion experts, or consulting for companies
inspired by their distinct world-view, Emily and Meritt always bring a
playful, intelligent spirit to whatever they touch. For more information
on Emily Current and Meritt Elliott, please visit www.thisisemilyandmeritt.com
or email Ashley@thisisemilyandmeritt.com.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of
brands, is a premier specialty retailer for children’s home furnishings
and decorative accessories. Introduced in 1999, Pottery Barn Kids offers
exclusive designs that create kid-friendly, stylish and innovative
spaces for the nursery, bedroom and playroom. Key product categories
include furniture, bedding, bath, window treatments, rugs, lighting,
decorative accessories, toys, nursery essentials and gear such as
backpacks and reusable lunch bags. Pottery Barn Kids operates
company-owned stores in the United States, Canada and Australia and has
unaffiliated franchisees that operate stores in the Middle East,
Philippines and Mexico, as well as an ecommerce site at www.potterybarnkids.com
that offers international shipping to customers worldwide. Pottery Barn
Kids provides complimentary design services, a comprehensive gift
registry program and monogramming services. The company is headquartered
in San Francisco, California.

Contacts

Kelley Loeffler
Pottery Barn Kids
415.402.4007
kloeffler@wsgc.com
or
Ashley
Ross
Public Relations, Emily + Meritt
216.406.4613
ashley@thisisemilyandmeritt.com