PR 101: Business Wire Launches the Complete Guide to Modern Public Relations for PR Instructors and Students

17 Nov 2015, 08:08 AM EST

NEW YORK–(BUSINESS WIRE)–Business Wire launches the Complete
Guide to Modern Public Relations for college instructors and
students. This guide provides the strategies and tactics public
relations students must understand to create an effective PR program
that reaches and activates today’s news consumers from start to finish.

“The interest in public relations by today’s students is stronger than
ever,” notes Scott Fedonchik, vice president of marketing. “With more
than 11,000 students currently participating in educational associations
such as Public
Relations Student Society of America (PRSSA), we know there is a
real desire to learn how to create effective communications for our
fast-evolving industry. Our new guide provides students with real-world
information that will help prepare them for a successful career in
public relations.”

Click here to download your copy of Business
Wire’s Complete Guide to Modern Public Relations.

Click here to share news of this guide with your Twitter followers: http://ctt.ec/fkxwv

About Business Wire

Business
Wire, a Berkshire
Hathaway company, is the global leader in press
release distribution and regulatory
disclosure. Investor relations, public relations, public policy and
marketing professionals rely on Business Wire to accurately distribute
market-moving news and multimedia,
host online
newsrooms and IR
websites, build content
marketing platforms, generate social engagements and provide
audience analysis that improves interaction with specified target
markets. Founded in 1961, Business Wire is a trusted source for news
organizations, journalists, investment professionals and regulatory
authorities, delivering news directly into editorial systems and leading
online news sources via its multi-patented simultaneous NX Network.
Business Wire has 32 offices worldwide to securely meet the varying
needs of communications professionals and news consumers.